Lyudmila Kovalenko October 20, 2021 Today, a significant majority of the global population access the internet through mobile devices rather than laptops or desktops. In the past, mobile marketing has been described as “the latest marketing trend” or “future of marketing.” The truth is mobile has become an undetachable part of life, and for this … Continue reading Mobile Push Notifications 101
How To Launch A Successful Mobile App by Tim Waldenback , October 14, 2021 Most people over the age of 12 own a phone or tablet. Now, think about how often those people use mobile apps. With that realization, it’s easy to understand that mobile app publishers are having a hard time making sure new … Continue reading How To Launch A Successful Mobile App
Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds by Laurie Sullivan @lauriesullivan, July 8, 2021 As the advertising landscape continues to rock brands, a report released today by DoubleVerify outlines the shifts — from growth in connected TV (CTV) and quality on programmatic buys to measures that improve performance and privacy. … Continue reading Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
Robert Jackson October 23, 2020 In this pandemic age, people prefer online marketplaces compared to traditional ones. Thanks to the thriving mobile app development domain, online marketplaces have gained a lot of popularity. Amazon, eBay, and Airbnb are some of the examples of online marketplaces that have set new milestones in the eCommerce sector. Looking … Continue reading Top 7 Factors to Keep in Mind while Developing a Marketplace Mobile App
Venkatesh C.R. September 25, 2020 The coronavirus pandemic we’re all experiencing is no joke, but it doesn’t mean everything has to be all doom and gloom for everyone. In fact, if there’s one testament to the resiliency of humanity’s desire for life, the so-called Joie de Vivre, it’s the punctuated rise in mobile apps usage … Continue reading The Rise of Mobile Apps During the Coronavirus Outbreak [Infographic]
Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking by Laurie Sullivan @lauriesullivan, July 29, 2020 As mobile app demand and acquisition activity spiked during the first half of 2020 due to COVID-19, fraudsters tried hard to take advantage of a higher number of people online and downloading apps. For example, more … Continue reading Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking
Dave Sutton July 1, 2020 Remarkable outcomes are often produced by a marketing team that plays nice with their techies and web developers. Why? Because it turns out that innovative new technologies, more often than not, enable marketers to give their customers a reason to care, a reason to listen, a reason to engage, and … Continue reading Widgets and Apps and SPAs, Oh My!
Users will be able to tell Google Assistant to pay their bills, book a ride, order food and more. George Nguyen on May 7, 2019 App Actions, first previewed at last year’s Google I/O, is expanding with built-in intents for four new App Action categories: health and fitness, finance and banking, food ordering and ridesharing. … Continue reading App Actions expands with four new categories
Ashley Sefferman — April 17, 2019 — April 17, 2019 Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories. It’s important to remember that all apps aren’t expected to be created equal, and app publishers shouldn’t all take the same approach to engagement and … Continue reading 2019 Benchmarks for Finance Apps
Barry Levine on March 11, 2019 For physical retailers, an omnichannel strategy often includes a mobile app that can be used in-store. But how good are those apps? Research firm Forrester tested them out, and, out of nine major retailers, found that four were tops. The new study, “The Forrester Retail Wave: US Mobile apps, … Continue reading In-store apps are now rated like products, Forrester report finds
