Jay Gronlund — November 21, 2018 — November 21, 2018 There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older generations. However, the most noteworthy trend is their decreased desire to own things or buy … Continue reading Why Millennials Value Experiences, Not Stuff
Kobi Elbaz — October 22, 2018 — October 22, 2018 Increasingly-powerful and clearly unconventional, Millennials are having a major impact on many areas of life, not least of which is the workplace. By 2025, roughly 75 percent of the workforce will be comprised of these ‘I’ll have it my way, please’ revolutionaries. Small businesses and … Continue reading 3 Ways Millennials Are Redesigning the Workplace
Rick Lepsinger — September 12, 2018 Follow @onpoint_llc — September 12, 2018 YesManProductions / Pixabay Born between the early 1980s and mid 1990s, the millennial generation is already the largest generation in today’s workforce. Far from just beginning their careers, most millennials have been working professionally for a decade or more, which means many of … Continue reading 5 Tips for Retaining and Developing High-Potential Millennials
Ingrid Catlin — August 23, 2018 Follow @blueingy — August 23, 2018 vait_mcright / Pixabay If your company hasn’t already adjusted its HR practices to accommodate millennial preferences, it should probably take a look at what it will need to do in the future to retain talent. Why? There are two major drivers pushing for … Continue reading Motivating Millennials: Are You Giving Enough Feedback?
Millennials: Ethics And Morals Become Identity Markers For Brands by Laurie Sullivan @lauriesullivan, July 16, 2018 Millennials expect more from brands with ethics and morality becoming part of their identity and culture in real life and online. Honesty at 77%, reliability at 74%, helping family at 74%, compassion at 72% and commitment at 72% are … Continue reading Millennials: Ethics And Morals Become Identity Markers For Brands
Bob Van Rossum — May 28, 2018 Follow @BobVR — May 28, 2018 Generation Y (also known as Millennials) can often be misunderstood when it comes to their roles in the workforce. Some think of this generation as innovative and influential, while others consider these young adults lazy and entitled. But before getting too caught … Continue reading What CMOs Can Learn from Millennials through Reverse Mentoring
By Joyce Chou May 24th, 2018 With an annual spending power projected to hit $1.4 trillion by 2020, it’s no wonder millennials are a hot topic for marketers all over. More than ever, businesses must tailor their content strategies to appeal to millennials—but how do you effectively market to and engage this group? Typecast as lazy … Continue reading How Millennials Consume Content (& How to Better Engage Them)
Millennials Find Content Inspiration From Pinterest, YouTube by Laurie Sullivan @lauriesullivan, April 10, 2018 Storyblocks, a subscription service for stock videos, audio and images, spoke with more than 1,000 content creators between the ages of 18 to 65 across the United States to study today’s creative trends and behavior. The study provides insights into where … Continue reading Millennials Find Content Inspiration From Pinterest, YouTube
Cath Andrews — March 21, 2018 — March 21, 2018 As a brand new season awakens with the coming of Spring, small business owners are working hard on their new year goals to optimize growth and success in 2018. New research from SCORE, mentors to America’s small businesses, shows that overall, 69% small business owners … Continue reading Why Do Millennials Remain So Optimistic — And How Can You?
Robby Riggs — March 20, 2018 — March 20, 2018 What happens when Millennials run the workplace? That was the question posed in a 2016 New York Times headline. The centerpiece of the article was an employee who worked at a company comprised of Millennials, led by a Millennial CEO. This employee asked for a … Continue reading Leading Effectively in a Workplace Overrun by Millennials
