Microsoft Data Shows Consumers Looking For Experiences by Laurie Sullivan @lauriesullivan, (March 17, 2022) Consumers are looking for experiences in 2022, after two years of lockdowns and restrictions due to the COVID-19 pandemic. The trend is not new — just expanded, according to Microsoft Advertising, which cites data from 2018 showing that 74% of Americans … Continue reading Microsoft Data Shows Consumers Looking For Experiences
Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads by Laurie Sullivan @lauriesullivan, (February 22, 2022) Microsoft Advertising will make Dynamic Search Ads (DSA) the default beginning in April 2022, with dynamic or active descriptions — whatever word marketers choose to use. The descriptions will become available in the United States, Canada, the United Kingdom, … Continue reading Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads
Microsoft Bing Adds Automobile Search Features, Amidst Fierce Competition by Laurie Sullivan , Staff Writer @lauriesullivan, February 4, 2022 Powered through the listings in the MSN Autos Marketplace, Microsoft Bing now has new automobile search features to enable people searching to find the ideal car. Consumers can search for specific car makes and models, with filters … Continue reading Microsoft Bing Adds Automobile Search Features, Amidst Fierce Competition
Plus, platforms tackle getting more done in emails Chris Wood on May 5, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading New Pega products, Microsoft Ads integration: Wednesday’s daily brief
Mushon Heinisch February 12, 2021 If you’re putting off investing in Microsoft Advertising, you’re missing out on valuable reach for your eCommerce brand. It accounts for a 13.5% PC market share with an average of 13.9 billion searches per month, over half of which are specifically related to product searches. Microsoft Advertising should definitely play … Continue reading Why You Should Be Adding Microsoft Advertising to Your eCommerce Marketing Strategy
Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2021 Microsoft’s new approach to bidding will roll out between March and April. The transition affects all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies. Between March 1, 2021 … Continue reading Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know
Michelle Morgan October 26, 2020 Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re not tracking your conversions, how in the world are you going to know what’s working, or what’s not working, or where to put your budget? It’s mind-boggling to me that some … Continue reading How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager
The free platform is now open to U.S. small businesses. Ginny Marvin on October 7, 2020 at 1:58 pm The Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, … Continue reading Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
Will Microsoft’s ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising? by Laurie Sullivan @lauriesullivan, September 21, 2020 Microsoft announced on Monday that it plans to acquire ZeniMax Media, owner of the video-game publisher Bethesda Softworks, for $7.5 billion in cash — marking its biggest video game purchase ever. “I’ve had many deep conversations with the creative leaders at … Continue reading Will Microsoft’s ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising?
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. Ginny Marvin on September 4, 2020 Microsoft is rolling out more access to three of its audiences targeting options. Here’s the rundown of what’s new. LinkedIn profile targeting expands. … Continue reading Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
