Category Archives: Marketing Segmentation

Personalized Marketing: How to Implement 1:1 Segmentation

by Kunle Campbell May 3, 2016 Follow @kunleTcampbellMay 3, 2016 This article is part 2 of our series on Ecommerce Personalization. Catch up with part one, How to Implement Basic Site Segmentation. My previous article delved into the fundamentals of ecommerce personalization; serving customized content and experiences to different traffic segments, as well as the … Continue reading Personalized Marketing: How to Implement 1:1 Segmentation →

Achieve sweet success with marketing segmentation

Marketing Segmentation

You can’t get away with “spray and pray” marketing any longer. Columnist Mary Wallace details how to segment your audience and tailor your messaging for optimal results. Mary Wallace on March 29, 2016 at 10:30 am No matter how big or small your company or department is, to achieve success in today’s environment, you need … Continue reading Achieve sweet success with marketing segmentation →