How Personalization Impacts A Brand’s Black Friday, Cyber Monday by Laurie Sullivan , Staff Writer @lauriesullivan, (November 22, 2018) Like the jingle of bells on Santa’s sleigh, the message of personalizing the experience for consumers who visit a brand’s website or conduct a search on the Google and the Bing engines rings loud and clear. Some … Continue reading How Personalization Impacts A Brand’s Black Friday, Cyber Monday
Category Archives: Marketing Segmentation
Website Visitor Segmentation: The Conversion Strategy You’re Not Using
Jenna Ochoa — September 2, 2018 — September 2, 2018 How defined is your e-commerce conversion funnel? If your not growing sales, you need to peek into one (or more) of your funnel levels. You may have a pretty good understanding of the general marketing flow: acquisition, nurture, conversion…but what tactics are you using at … Continue reading Website Visitor Segmentation: The Conversion Strategy You’re Not Using
Get The Skills You Need To Keep Up With Modern Marketing
Get The Skills You Need To Keep Up With Modern Marketing by Alice Oh , Columnist, July 13, 2018 The skills needed to support the changes in marketing move at the speed of light. Even the most intelligent marketers can easily fall behind if they don’t work to expand their skills. Want to place yourself … Continue reading Get The Skills You Need To Keep Up With Modern Marketing
The Truth About Segmentation
The Truth About Segmentation by Christopher Dean , Columnist, April 30, 2018 The history of marketing can be seen as an ever-increasing sophistication when it comes to segmentation and targeting. Taking it back to some time around 4,000 BC when cuneiform tablets were all the rage, I suspect it was very much a one-size-fits-all sort … Continue reading The Truth About Segmentation
How to Create a Marketing Funnel With Facebook Retargeting
Jonny Butler — April 20, 2018 Follow @j2thesb — April 20, 2018 Have you ever visited a website then been followed by the same ad for the next year? Silly question—of course you have. Me too. As Facebook has grown into the biggest advertising platform outside of Google, it has succumbed to the retargeting problem. … Continue reading How to Create a Marketing Funnel With Facebook Retargeting
4 Tips for Making Your Marketing Portfolio a Magnet for Job Offers
Mark Miller — September 7, 2017 Follow @MMtwopointfive — September 7, 2017 Show us your incredible marketing portfolio! One of the most powerful assets any marketer can have for job hunting and career growth is a well-developed portfolio. But not all portfolios are created equal, and it’s possible to maximize the value from yours and … Continue reading 4 Tips for Making Your Marketing Portfolio a Magnet for Job Offers
39 Video Marketing Statistics You Need to Know
Ana Gotter — July 20, 2017 — July 20, 2017 coffeebeanworks / Pixabay You need video, you need video, you need video. No matter what blog you go to, any marketing site worth a grain of salt will be telling you that you must incorporate video into your marketing strategy. But how much does video … Continue reading 39 Video Marketing Statistics You Need to Know
What Do Older Generations Want From Customer Service? [Infographic]
Roxanne Abercrombie — July 17, 2017 Follow @parkersoftware — July 17, 2017 OpenClipart-Vectors / Pixabay It may surprise you that one in five Twitter users are aged over 50, over 59 per cent of seniors have made an online purchase in the past three months, and a colossal 28 million seniors have a Facebook account. … Continue reading What Do Older Generations Want From Customer Service? [Infographic]
Move over millennials, Gen-Z now the largest single population segment
According to Nielsen data, Gen-Z is now 26 percent of the population. Greg Sterling on July 17, 2017 at 9:23 am According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a … Continue reading Move over millennials, Gen-Z now the largest single population segment
Solving a marketer’s top 3 segmentation dilemmas
Mary Wallace on February 3, 2017 Marketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs. Using targeted messages coupled with strong content, marketers can effectively engage and escort leads down the buying cycle to a sale. Campaigns are most effective when both content and … Continue reading Solving a marketer’s top 3 segmentation dilemmas
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