Category Archives: Marketing Performance

3 Phase Approach to Evaluate Performance Marketing Initiatives

Marketing Performance

3 Phase Approach to Evaluate Performance Marketing Initiatives Andrew Marsh | May 30th, 2023   What gets measured, gets managed. The success of your performance marketing initiatives depends on what you measure. It is human and organizational nature to manage whatever is measured, and continuous improvement of your performance marketing initiatives depends on effective management. … Continue reading 3 Phase Approach to Evaluate Performance Marketing Initiatives →

Leverage the Synergy Between Inbound & Performance Marketing

Marketing Performance

Andrew Marsh | May 23rd, 2023 Leverage the Synergy Between Inbound & Performance Marketing The either/or mindset no longer serves your organization’s best interest. Leveraging the combined effect of inbound and performance marketing is the key to achieving quality and quantity in leads and sales. Both of which are essential to maximizing ROI. To find … Continue reading Leverage the Synergy Between Inbound & Performance Marketing →

3 key categories of a high-performing marketing organizational structure

Marketing Performance

Here’s how to design an organizational structure that guides your people to deliver on your firm’s unique vision and strategy. Brian Kessman on May 17, 2023 In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization:  Proposition. How do you align … Continue reading 3 key categories of a high-performing marketing organizational structure →

5 Paid Advertising Tactics to Improve Performance Marketing

Marketing Performance

  5 Paid Advertising Tactics to Improve Performance Marketing Karishma Patel | May 16th, 2023 If you aren’t optimizing your paid advertising efforts to improve their performance, you aren’t making the best use of your marketing spend. Marketing and advertising aren’t new or novel practices in the world of business. In fact, they pre-date the … Continue reading 5 Paid Advertising Tactics to Improve Performance Marketing →

Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning

Marketing Performance

Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning by Colin Kirkland , March 2, 2023 Wunderkind — a performance marketing engine and behavioral marketing firm that helps brands including Fender, Rag & Bone, Refinery29 and Sonos target website visitors with emails and texts — has raised $76 million in a Series … Continue reading Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning →

Why focus is the way forward for high-performing marketing organizations

Marketing Performance

Here’s why aligning your organization’s efforts with a focused vision matters and how to develop a differentiating positioning strategy. Brian Kessman on February 21, 2023 at 10:22 In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. It included a five-point framework for … Continue reading Why focus is the way forward for high-performing marketing organizations →

A 5-point framework for creating a high-performing marketing organization

Marketing Performance

Learn what it takes to develop high-performing creative marketing firms and in-house agencies that go beyond best practices. Brian Kessman on January 17, 2023 at 9:45 am | Reading time: 7 minutes Did you know that most creative and marketing organizations still rely on organizational strategies, structures and management philosophies that date back to 1911? … Continue reading A 5-point framework for creating a high-performing marketing organization →

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