Alexa Lemzy — November 10, 2016 — November 10, 2016 The holidays are fast-approaching. Are you ready? If you’re not, it’s time to get started. Shoppers are most active during holidays and eagerly looking for the best propositions every year. And small businesses that are ready for it will win out over the stragglers. Besides … Continue reading The Holiday Marketing Guide for Small Businesses
Category Archives: Marketing Guide
3 Ideas to Steal for Your Small Business Saturday Marketing
Jason Obenhaus — November 10, 2016 Follow @JObenthehaus— November 10, 2016 The holidays will be here before you know it, and consumers are preparing to kick off the season by participating in early morning shopping sprees and fighting off turkey-induced comas. While major retail chains see large spikes in revenue with Black Friday and Cyber … Continue reading 3 Ideas to Steal for Your Small Business Saturday Marketing
CRM, data science, and website design skills are the most important for over half of marketing technologists
A new report spotlights the evolution of the marketing technologist. Barry Levine on November 10, 2016 You hear a lot these days about machine learning in marketing tools. But a new report — from digital marketing agency SapientNitro, in collaboration with our MarTech Conference and its organizer, chiefmartec.com’s Scott Brinker — finds that machine … Continue reading CRM, data science, and website design skills are the most important for over half of marketing technologists
How social ads’ location targeting can side-step electioneering laws
Ads on Facebook, Instagram, Twitter and especially Snapchat can be pinpointed to people within polling places’ no-signs zones. Tim Peterson on November 8, 2016 In California — and other states like Texas and New York — you’re not allowed to visibly promote a political candidate within 100 feet of a polling place on an … Continue reading How social ads’ location targeting can side-step electioneering laws
Why is free money that can be used on local search marketing being left on the table?
Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you. Wesley Young on November 8, 2016 According to a recently released white … Continue reading Why is free money that can be used on local search marketing being left on the table?
10 ways to “science the s**t” out of marketing
You’ve got tons of data, but what value are you really getting from it? Columnist David Booth explains the multitude of ways data science can help your business beat the competition. David Booth on November 8, 2016 One thing is for sure: there’s no shortage of data in today’s world of marketing. And where … Continue reading 10 ways to “science the s**t” out of marketing
3 techniques to boost holiday CLV with advanced segmentation
The holidays are a great time to capture new customers, but the competition can be tough. Columnist Jordan Elkind offers three segmentation strategies to help you communicate your holiday message the right way. Jordan Elkind on November 4, 2016 There’s a good reason for New Year’s resolutions — with the holidays comes mass consumption. And … Continue reading 3 techniques to boost holiday CLV with advanced segmentation
How to make Google Home & Amazon Echo talk to each other in an infinite loop
They might be rivals, but these home assistants are happy to talk to each other… and keep talking and talking and talking. Danny Sullivan on November 3, 2016 Google’s new Google Home assistant is out this week. It’s a rival to Amazon Echo. Both are voice-activated. So could they talk to each other? Yes … Continue reading How to make Google Home & Amazon Echo talk to each other in an infinite loop
Searching for and winning the marketing moments that matter
Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers in the moments that matter. Jim Yu on November 2, 2016 Digital dominates modern life. From smartwatches to home-monitoring systems, we find ourselves turning to the internet and digital connections … Continue reading Searching for and winning the marketing moments that matter
Marketing and Sales Alignment Should Actually Look Like This, Especially for the Sales Enablement Process in the Complex Sale
Keegan Divant — November 2, 2016 — November 2, 2016 The 80’s gave us a lot of great things but the one thing we could have done without is buzzwords. Well, we could have also done without a few other things from the 80’s, but I digress. I’m not a fan of buzzwords because I … Continue reading Marketing and Sales Alignment Should Actually Look Like This, Especially for the Sales Enablement Process in the Complex Sale
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