Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest. Jose Cebrian on July 5, 2017 People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not … Continue reading People-based marketing requires good people
When it comes to engaging with consumers on social, automation can save you both time and money. Contributor Seth Price outlines four things to consider when automating your social media content. Seth Price on July 3, 2017 As social media feeds fill with thousands of updates every hour, users have put a premium on … Continue reading Social media automation: Oxymoron or godsend?
Are you clinging to outdated marketing approaches and technologies? Columnist Sonjoy Ganguly says it’s time to shake things up and unlock ABM’s potential. Sonjoy Ganguly on June 29, 2017 “If you always do what you’ve always done, you’ll always get what you’ve always got.” This is the statement I made to my wife while we … Continue reading Calling all B2B sellers and marketers: Business as usual is holding you back
Contributor John Steinert explains how SiriusDecisions’ Demand Unit Waterfall serves as a wake-up call for marketers who are looking to find real, active demand in their markets and rapidly funnel it to sales. John Steinert on June 29, 2017 I love B2B marketing. I came for the diversity of challenges. And I’ve stayed for … Continue reading Force-feed your marketing funnel now
Ahead of the fall shopping season, Facebook makes its product showcase ads more of a showpiece. Tim Peterson on June 27, 2017 Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic … Continue reading Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns
Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are numbered. Barry Levine on June 26, 2017 Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality — makes it relatively … Continue reading Is retargeting dying?
Marketing Land continues on strong, with an outstanding team in place. Danny Sullivan on June 26, 2017 After 21 years running sites about and covering digital and search marketing, it’s time for a change. I’m becoming an advisor to Third Door Media, a shift from my position as chief content officer. Third Door Media … Continue reading Danny Sullivan: My new role as advisor for Third Door Media
Google Rolls Out Posts For Small Businesses Worldwide by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2017 Posts, a Google feature that allows people and businesses to create content and upload it directly to appear in search results, began rolling out to small businesses that use the Google My Business (GMB) platform. The platform … Continue reading Google Rolls Out Posts For Small Businesses Worldwide
What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. Andy Taylor on June 23, 2017 Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s … Continue reading Early performance results from Google’s update to close variants
Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward. Nadine Dietz & Erica Seidel on June 22, 2017 When we started our column, “Driving the Modern Marketing Organization,” our goal was simple: to showcase how … Continue reading CMOs at the wheel: How are they Driving the Modern Marketing Organization?
