The promise of artificial intelligence has put stars in many marketers’ eyes, but it’s not always clear what’s hype and what’s real. Contributor Kyle Henderick lays out some tactics that can be employed today. Kyle Henderick on February 13, 2018 Not only is artificial intelligence (AI) one of the hottest topics in the media … Continue reading Three ways AI will revolutionize email marketing
Marketing To The Generations: Boomers And Gen X by Vicki Brakl , Columnist, February 13, 2018 Baby Boomers and Gen Xers are a generation and a full universe apart. Boomers are retiring in droves today, while Generation Xers are at the tops of their careers. The Boomers are watching their Millennial children start families, while … Continue reading Marketing To The Generations: Boomers And Gen X
PPC Optimization tools like Optmyzr make managing Bing Ads easier than ever. Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier … Continue reading 4 ways to get more out of Bing Ads
Contributor Scott Vaughan shares tips on how to make your annual revenue kick-off event as successful as possible. Scott Vaughan on February 2, 2018 It’s “Sales Kickoff” season. The time of year company “keggers” are thrown for every sales org to celebrate (or drown their sorrows about) the past year, hand out self-congratulations, share … Continue reading The changing role of “sales” kickoffs & why marketing should drive
Inaccurate Data Still Holding Back Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2018 The biggest mistake companies make is not factoring in the cost of bad data. Only 17% of companies factor in the cost of bad data when calculating return on investments, according to findings from a report by Radius and … Continue reading Inaccurate Data Still Holding Back Marketers
Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas. Jeremy Knauff on January 23, 2018 We’re just about three weeks into the new year, and the momentum you establish now can easily set the pace for the rest of … Continue reading 3 SEO tasks to start 2018 off with a bang
Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year. Jordan Elkind on January 18, 2018 E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday … Continue reading Optimize your holiday marketing dollars – long after the Christmas lights dim
Dear Marketers, Data Alone Cannot Cure Your Personalization Problems by Eric Porres , (January 16, 2018) In a recent survey of our Fortune 500 customers, we asked them to rank their most common data challenges. Integrating multiple data sources was the top result, with analyzing data to draw insights and acting on the data tied … Continue reading Dear Marketers, Data Alone Cannot Cure Your Personalization Problems
Emilia Javorsky Experts at Oxford University and elsewhere have estimated that the risk of a global human extinction event this century—or at least of an event that wipes out 10 percent or more of the world’s population— is around 1 in 10. The most probable culprits sending us the way of the dinosaur are mostly … Continue reading Why Human Extinction Needs a Marketing Department
Robert Woo — January 11, 2018 — January 11, 2018 As apocalypses go, a “retail apocalypse” doesn’t sound too bad. That is, unless you’re a business owner. Then it might send a shiver down your bottom line. And if you think this is just the end of big box retailers like the recently gutted Sears … Continue reading Why SMBs Need Referral Marketing During the “Retail Apocalypse”
