Category Archives: Marketing Data

Marketing value and data: Doing more with less

Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data. Steve Petersen on November 30, 2023 As marketers, we walk a fine line between collecting customer data to deliver value and infringing on consumer privacy. Recent trends in privacy regulations are restricting how companies can use personal data in advertising and … Continue reading Marketing value and data: Doing more with less →

Marketing leads other sectors in generative AI acceptance

Marketing Data

And 48% of orgs are using it in marketing, according to a new Gartner study. Chris Wood on July 21, 2023 While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than … Continue reading Marketing leads other sectors in generative AI acceptance →

Marketers using more data sources in search of better data quality

Marketing Data

In 2021 companies used an average of 10 different sources for customer data. That increased to 15 this year and is projected to hit 18 by the end of 2022. Constantine von Hoffman on November 28, 2022 Marketers are hoping more data sources will translate into better quality data. The average number of sources used … Continue reading Marketers using more data sources in search of better data quality →

How to use AI and machine learning to boost marketing data management

Marketing Data

Connect teams, evaluate processes and implement programs using AI and ML for data challenges. Chris Wood on November 10, 2022 There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be … Continue reading How to use AI and machine learning to boost marketing data management →

Only 38% of marketers very confident in their customer data and analytics systems

Marketing Data

89% say customer data isn’t readily accessible to them. Constantine von Hoffman on August 5, 2022 North American marketers. Most of these numbers are global ones, but the ones specifically from North American marketers are not good. Only 28% say they are very confident in their data systems to win and retain customers. Compare that … Continue reading Only 38% of marketers very confident in their customer data and analytics systems →

Not All Marketing Data Is Created Equal

Marketing Data

Not All Marketing Data Is Created Equal by Aaron Morrissey , January 12, 2022 The following was previously published in an earlier edition of Marketing Insider. Brand strength is often treated with an air of mysticism, with consumers and business professionals declaring a brand strong or weak in a “you-just-know-it-when-you-see-it” fashion. But the reality is … Continue reading Not All Marketing Data Is Created Equal →

3 Fresh Ways to Use Data in Your Marketing

Marketing Data

Alice Corner January 14, 2021 PhotoMIX-Company / Pixabay It seems like we have access to more data than ever, but are you using data effectively in your marketing? Alongside using data to inform marketing and audience decisions, you should be incorporating data into your marketing materials themselves. Data is both powerful and persuasive, and people … Continue reading 3 Fresh Ways to Use Data in Your Marketing →

Marketing data overload? Answer 2 questions that will instantly help

Marketing Data

Success means having the answer to why the data matters and next steps are needed to turn it into action. Kip Knight on April 7, 2020 Marketers are continuously dealing with a never-ending tsunami of data from multiple sources and wondering what to do with it all. It’s easy to come down with a bad … Continue reading Marketing data overload? Answer 2 questions that will instantly help →