Sponsoring Cannes or the Boston Marathon might not be in your budget, but columnist Megan Hannay outlines a bevy of other local sponsorship opportunities to help grow your local marketing efforts. Megan Hannay on September 6, 2017 One of the most intimidating components of local, grassroots marketing is its variability. Whether you’re a local, … Continue reading Scale local by thinking vertically: 75 ways to orient a local campaign
Sahail Ashraf — August 21, 2017 Follow @BizGrowInsights — August 21, 2017 Hashtags are now being used effectively by brands across the social media space. It is easy to understand why. The process of tagging your posts makes it a whole lot easier for people to connect and engage. The use of hashtags on any … Continue reading How To Come Up With Your Next Instagram Marketing Campaign Hashtag
It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization. Justin Dunham on August 16, 2017 Remember WhatsApp? They built a $20 billion company — without running a single marketing … Continue reading Why the marketing campaign is dead and what should replace it
Ivan Ivanov — August 5, 2017 — August 5, 2017 Little less than five years ago, Instagram was the new kid on the block. Even then some startups and a few brands were looking to optimize their social media marketing performance by jumping on the platform. Yet, the social network was still in its early … Continue reading 5 Steps To Plan Your Next Instagram Marketing Campaign
Grant Thomas — August 2, 2017 Follow @gsthomas22 — August 2, 2017 Back-to-school shopping is here and it presents a huge opportunity for retailers to cash in on increased shopping demand. Back-to-school ecommerce sales is predicted to increase 14.8% to $ 74 Billion in 2017. This is the most lucrative sales period for ecommerce retailers … Continue reading 10 Marketing Tips for Boosting Back to School eCommerce Sales
James Scherer — June 28, 2017 — June 28, 2017 Do you want to use Facebook for more than just getting Likes and sharing your most recent blog article to 2% of your Fans? You can! Facebook is a massive platform you can use to grow your business, with more than 1.7 billion users waiting … Continue reading How to Build a Complete Facebook Marketing Campaign from Start to Finish
Alex Ditty — June 12, 2017 Follow @seenmoment— June 12, 2017 The importance of knowing who you’re working with Whether it’s controversy from an influencer, or different approaches to vetting, influencer vetting has been making headlines recently. As marketers continue to increase their investment into influencer marketing, more are understanding the right and wrong ways … Continue reading How to Vet Influencers for Your Next Campaign
Andy Williams — June 7, 2017 — June 7, 2017 An infographic is defined as a visual image that is used to represent information or data, so it should come as no surprise to learn that Infographics have grown to become a huge part of marketing campaigns in recent years. Nearly all companies today compile … Continue reading Effective Ways to Use Infographics for Marketing Campaigns.
Columnist David Rodnitzky takes a look at the decline of newspaper ad revenue and the current state of TV and asks what it means for the future of digital advertising. David Rodnitzky on May 30, 2017 I recall an amazing chart I saw a few years ago about the decline in newspaper advertising revenue. … Continue reading The calm before the storm: Why media channels die quickly
If your campaign is a flop, your ad creative might not be the problem. Instead, it’s time to take a hard look at your agency, says contributor Geoff Gurevich. Geoff Gurevich on May 29, 2017 Let’s talk about your creative agency — the team of marketing gurus who take all the messy, disjointed advantages … Continue reading Is your creative agency killing your campaign?
