Attribution Accelerator Day 4: Recency, Creative Take Center Stage by Tony Jarvis , Op-Ed Contributor, November 19, 2021 The Advertising Research Foundation’s (ARF) and Sequent Partners’ four-day “Attribution & Analytics Accelerator” conference wrapped up Thursday reminding attendees about three important principles: The relative importance of creative versus media. The need for media agencies to embrace … Continue reading Attribution Accelerator Day 4: Recency, Creative Take Center Stage
Albert Costill November 1, 2021 If you’re hoping to diversify your retirement portfolio and have more peace of mind throughout retirement, you may consider purchasing an annuity. But, to make sure that this is the right financial more, let’s break down what the heck annuities are and how they work. What is an annuity? “The … Continue reading The Secret to Annuities: What the Heck Are They?
Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing. Pamela Parker on September 30, 2021 Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters … Continue reading What do marketing attribution and predictive analytics tools do?
Albert Costill August 22, 2021 The other day I was craving tacos. The hunger was fierce. So, I decided to head to my favorite Mexican restaurant to satisfy my appetite. Usually, I choose between either coconut shrimp or carnitas. But, on this particular day, I wanted to try something different. But, I quickly became overwhelmed … Continue reading Types of Annuities and How they Work
Mark Shannon July 19, 2021 An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points in conversion paths. It’s a useful tool for marketers, because modelling attribution helps you to understand how a conversion funnel is working, and how best to optimize … Continue reading Optimize Your Campaign Reporting with Attribution Modelling
Balancing Value Between Behavioral Targeting And Behavioral Attribution by Cory Treffiletti , March 10, 2021 Last week Google made a big announcement that essentially eliminated third-party behavioral targeting from its platforms. I read the news and was certain the reverberations were being felt throughout the entire martech ecosystem. What about outside of that ecosystem? … Continue reading Balancing Value Between Behavioral Targeting And Behavioral Attribution
Emma Allen December 1, 2020 Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). In 2020, it is more important than ever to have a clear understanding of how your portfolio of marketing efforts work together to … Continue reading A Guide to Social and Paid Attribution Reports
COVID-19 Triggers Innovations In Executing Attribution & Analytic Models by Tony Jarvis , Op-Ed Contributor, November 20, 2020 Day 4 of ARF’s “Attribution & Analytics Accelerator” focused on “Accelerating Recovery” and concluded an intriguing and insightful event. The five case studies presented supported the various concerns with attribution models — notably Multi-Touch-Attribution, MTA, Marketing Mix … Continue reading COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
Ali Robertson — June 12, 2020 A focus on personal time considerations is normal When selling a business, most owners will clearly be focused on their own internal timing issues. These will likely include personal factors such as planning to retire at a certain age, in addition to business factors such as selling the business … Continue reading M&A tips: Consider Timing, but Not Just Your Own
Michael Flaherty — March 6, 2020 Back in September of 2019, Google announced that they are changing how websites and publishers should mark link attributes starting March 1, 2020. Some SEO experts across the web are panicking, while others believe nothing really will change. So what gives? Before we get into that, let’s go over … Continue reading Follow, Nofollow: Why You Should Give a Hoot About Link Attributes
