AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought. Lisa Shaw on July 11, 2025 Congrats! Your team just delivered an outstanding conference. The speakers were dynamic, sponsors were happy, customers got face-to-face time with your executives and sales took home some shiny new … Continue reading How to use AI to turn one event into a month of content
Are your exceptional marketing efforts going unnoticed? Explore how AI can help turn the tide in your favor. Theresa Kushner on September 25, 2023 “It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. “You guys did me proud.” The company had just made … Continue reading Why you’re not getting credit for your marketing efforts — and how AI can help
Are marketers ready to make the most of all the new generative AI tools and AI applications now available to them? Chris Wood on May 16, 2023 AI applications and generative AI tools are becoming more widely available to marketers, but are marketers ready for them? Do they have the skills needed to adopt this … Continue reading What marketers should keep in mind when adopting AI
Marketing operations is facing a talent crisis. How much can AI technology help without damaging your brand? Ali Schwanke on April 25, 2023 You can’t go anywhere these days without encountering a hyped conversation about AI. That’s fitting, given how it is changing the scope of work in many industries. However, as martech evolves, marketing … Continue reading How AI can help address the marketing ops talent shortage
Here’s your guide to all the AI-powered martech products, platforms and features that came to market this week Constantine von Hoffman on April 13, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, … Continue reading Mailchimp, Sprout Social lead this week’s AI-powered martech releases
