Category Archives: Management Skills

If You Aspire to Excellence Focus on Process

Laura Patterson — September 27, 2019 Follow @LauraVEM We understand that often Marketing is under the gun to get things done. Everyone from the CEO down wants everything NOW. To “get things done”, Marketing like all functions in the organization runs on processes. Planning, reporting, model development, research, customer journey mapping, content creation, event management, … Continue reading If You Aspire to Excellence Focus on Process

Generation Z Requires a Different Managerial Approach. Here Are 3 Ways to Elevate Your Boss Game

Kerry Goyette — September 23, 2019 Follow @kerrygoyette — September 23, 2019 Currently, five generations of workers are coming together to make products, provide services, and disrupt industries — but you should probably take a picture because it won’t last much longer. By 2020, Gen Zers will make up 40% of the working and consuming … Continue reading Generation Z Requires a Different Managerial Approach. Here Are 3 Ways to Elevate Your Boss Game