How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings. Megan Hannay on March 28, 2017 Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. … Continue reading Preparing for local reach in a ‘post-rank’ world: Get your data in line
by Karlene Lukovitz, Staff Writer @KLmarketdaily, January 27, 2017 Enhanced targeting capabilities are driving accelerated investment by national marketers in local media, according to BIA/Kelsey analysts’ local marketing and media predictions for 2017. National advertisers are already the largest investors in local media, compared to either small and medium-sized businesses (SMBs), or regional … Continue reading Better Targeting Driving Accelerated Local Spend By National Advertisers
