by Kristina Jaramillo Follow @GetLinkedInHelpOctober 13, 2016 I love creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond Brand Awareness,” questions the actions of CMOs at organizations like Xerox, Wiley, Lithium, G2Crowd, and XOJet. And, in my recent series, I question the thoughts, ideas, actions and content of … Continue reading LinkedIn Marketing & Social Selling Advice: Stop Being a Wuss with Your Content and Discussions
Category Archives: LinkedIn Utilization
Why Businesses Must Add LinkedIn to Their Marketing Strategy
by Laura Donovan Follow @thewordproOctober 13, 2016 Think LinkedIn is just to market business-to-business or to search for a new career opportunity? Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C. 90% of LinkedIn Users make household decisions. 41% of users in the United States earn $ … Continue reading Why Businesses Must Add LinkedIn to Their Marketing Strategy
LinkedIn: A Helpful Tool or a Time-Soaking Distraction? Part 1 – What is This Thing?
by James Potter Follow @thelinkedinmanOctober 7, 2016 I feel privileged that in my job I get to meet so many people from such a diverse range of careers and professions. I have trained people ranging from FTSE 100 board members right to sole traders to make the most of their use of LinkedIn, all of … Continue reading LinkedIn: A Helpful Tool or a Time-Soaking Distraction? Part 1 – What is This Thing?
LinkedIn Works Best When You Connect With the Right People
by James Potter Follow @thelinkedinmanOctober 2, 2016 It may sound like I’m stating the obvious in saying so, but on LinkedIn who you connect with is everything. You’d be surprised how many people I meet that don’t even give this a moment’s serious thought. The key point here is that the most powerful aspect of … Continue reading LinkedIn Works Best When You Connect With the Right People
Why LinkedIn Just Got Way More Valuable for Coaches and Consultants
by John Nemo Follow @JohnNemoPRSeptember 29, 2016 This LinkedIn feature has seen a 240 percent spike in usage, making it even easier to engage your ideal prospects on the network. LinkedIn recently revealed a spate of new products and features, from a brand-new desktop redesign to online training offerings to how its news feed will … Continue reading Why LinkedIn Just Got Way More Valuable for Coaches and Consultants
Are LinkedIn Endorsements Enethical For PR Pros?
by Arik HansonSeptember 27, 2016 Earlier this week, I gave a presentation to a group of employees at a local client. The topic: Enhancing your reputation online in today’s digital age. It’s not a topic I talk about a lot, but I was doing it as a favor to a friend–and, it turned out to … Continue reading Are LinkedIn Endorsements Enethical For PR Pros?
Using LinkedIn Groups Without Looking “Spammy”
by Kurt Shaver Follow @kurtshaverSeptember 16, 2016 Thirteen years ago LinkedIn launched Groups, an online space for lively discussion and ideas. So what could possibly go wrong? Well like every other free online forum on the web it quickly filled with people more interested in prospecting for clients than actively contributing to the conversation. As … Continue reading Using LinkedIn Groups Without Looking “Spammy”
LinkedIn Company Page: New Ways to Stand Out
by Colleen McKenna Follow @Colleen_InteroSeptember 13, 2016 This post is to encourage you to get ready for LinkedIn’s newly designed LinkedIn Company Pages. Rethink, re-write, and re-focus your LinkedIn Company Page, so it conveys the message and brand you’ve spent a whole lot of time, money and energy building. The time is coming when your … Continue reading LinkedIn Company Page: New Ways to Stand Out
1 Simple Tip to Get More Business From LinkedIn
by John Nemo Follow @JohnNemoPRSeptember 12, 2016 This “new-and-improved” LinkedIn feature makes it even easier to land more business from the site. LinkedIn has seen some seismic shifts in recent months, from opening up its own freelance marketplace to revamping its paid advertising tools. Long story short, the world’s largest social media network for professionals … Continue reading 1 Simple Tip to Get More Business From LinkedIn
LinkedIn conversion tracking is here! 4 things you need to know
On the heels of LinkedIn’s conversion tracking announcement, columnist Sahil Jain outlines what you need to know to help you use it to better understand your campaign performance. Sahil Jain on September 8, 2016 Marketers advertising on LinkedIn have been longing for the ability to marry their website conversion goals, such as form fills, to … Continue reading LinkedIn conversion tracking is here! 4 things you need to know
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