by Ally Sabrowsky February 24, 2016February 24, 2016 When working in the field, we all make a few conversion rate optimization mistakes. It’s what we learn from these mistakes that determine whether we will flourish or fail. Below are 10 ½ CRO mistakes that I’m sure we’ve all made at one point or another in … Continue reading 10 1/2 CRO Mistakes and What We Can Learn From Them
by Jennifer Harmel February 9, 2016February 9, 2016 One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. Whether it’s a new industry, product or technology, there are never two days alike and never a lack of things to learn. I also get to … Continue reading 3 Demand Generation Lessons Learned in 2015
by Bob Hutchins December 22, 2015 Follow @BobhutchinsDecember 22, 2015 Remember Southwest Airline’s old “Wanna Get Away?” commercials? The ones that perfectly captured life’s most-embarrassing moments in a way that put your insides in knots? In the TV spots, those embarrassing situations, as cringe-worthy as they could be, were at least limited to a small, … Continue reading Lessons from Steve Harvey & His Big Miss Universe Mistake
by Savino Longo November 20, 2015November 20, 2015 Before joining Kapost, I spent two years as a marketing manager at a world renowned company with over 40,000 employees worldwide—a goliath in its industry. When my former colleagues heard that I was leaving to join a startup many said, “You have a lot of ideas that … Continue reading What Corporations Can Learn From Startups
by Ian Newcombe November 15, 2015 Follow @Ian_NewcombeNovember 15, 2015 Improving the customer experience is about everything from embracing technology in-store to offering click and collect services according to Sanderson’s Retail Insights 2015 report. To remain competitive in today’s world, retailers have to embrace new ways of doing business – whether through improved delivery options … Continue reading Click & Collect, Contactless and Customer Service: What We Learned From the Retail Insights Survey 2015
