Marisa SmithApril 21, 2015 Let’s face it. You spend more time combing through stock photos than you do crafting your calls to action. CTAs are easy, right? Just tell your lead to sign up or download. Simple! Actually, there’s a lot more to creating effective CTAs, and if you’re not using a sensible strategy, you’re … Continue reading 7 Ways You’re Ruining Your Calls to Action
Nick RojasApril 20, 2015 It’s time for an introduction: Higher conversion rates, I’d like you to meet increased sales and customer satisfaction, sometimes we like to call it bigger profits for short. Conversion rates are holding hands with its best friend, web design. In a “Web Credibility Research” study performed by Stanford, they found that … Continue reading How To Optimize Your Conversion Rates
Felicia SpahrApril 19, 2015 This guest post was submitted by Felicia Spahr. Back when I was a marketing consultant, I was quick to become a student of any persuasion books I could get my hands on. Like most salespeople, reading Robert Cialdini’s Influence changed how I thought about the art of getting people to do … Continue reading How to Get Your Prospect to Create Their Own Urgency to Buy
Tracy Vides April 18, 2015 We keep hearing about all the different ways brands can work more efficiently to convert visitors to their website. Conversion optimization advice typically revolves around website design, on-page and off-page SEO ranking signals, content marketing, social media marketing, and so on. But what about that gem of a marketing tool … Continue reading 3 Fascinating Ways Conversion Depends On Personalization
Shana RusonisApril 17, 2015 Our Head of Optimization at Optimizely has told us, time and time again, that experiments that test changes in copy are often the highest ROI. This is because copy changes require little to no technical support to set up (provided you use a tool with a visual editor), and the impact … Continue reading Optimizing For Trust: How To Write Copy That Improves Conversions
Bill WallsApril 13, 2015 When you’re generating leads online, you have two main initiatives: Drive targeted traffic Capture that traffic and convert it into leads As everyone’s resources are limited, we’re left to decide whether spending more on driving traffic will get us closer to our goals, or whether we should focus more on capturing … Continue reading Spend More or Convert More – Which is Better?
Eric NgApril 7, 2015 One question you need to ask yourself: is my website helping me drive sales? If your answer is yes, then are you measuring your ROI to see what key campaign drivers are generating these sales? If your answer is no, then what are you waiting for? Your website is the most … Continue reading How To Build A Website That Converts
Katey FerenziApril 5, 2015 No matter whether you’re selling fashionable baby clothes, wooden bow ties, flashy tattoos or energy bars made of powdered crickets, online shopping has far surpassed the days of simply being a convenient way to make a purchase while in PJs. Ecommerce has matured. This means you, as an online business owner, … Continue reading Conversion Rate Optimization: Why This One Metric Determines Your Ecommerce Success
Lena PrickettApril 4, 2015 In 2014, the Content Marketing Institute and MarketingProfs reported that overall, B2B marketers rate in-person events as the most effective tactic they use. Part of why events work is that they enable us to meet face-to-face with our prospects, having the kind of engaging dialogues that build relationships and trust and … Continue reading 3 Ways to Generate More Event Leads With Interactive Content
Piotr LuniewskiApril 4, 2015 Imagine you’re on a trip to another country. You get out of the plane and hear a foreign language that you simply don’t understand, not a word. You look around to find a bus or an underground entrance to somehow get to your hotel. You see some kind of information on … Continue reading 3 Simple Website Add-ons That Will Increase Your Conversion in 2015
