Carolyn CohnMay 14, 2015 When it comes to your content in general and your call-to-action in particular, it is extremely important to choose your words carefully. The words that you choose to use in your call-to-action potentially have a great deal of power behind them. Choose the words wisely because they will bring you very … Continue reading The Power Behind Your Call-to-Action
Lexie CarboneMay 11, 2015 A strong social presence is crucial to the success of online marketing, and social media is one of the best ways to build that online strength. If you’ve already been publishing content Facebook, Twitter, LinkedIn or other social platforms, you’ve completed the first step. Perhaps you’ve begun building up a decent … Continue reading The Basics of Growing Lead Conversions Using Social Media
Yaniv NavotMay 11, 2015 Optimizing your website to ensure high conversion rates is one of the most important aspects of any marketing strategy. The thing is, it is also one of the toughest areas to deal with. Crafting a successful conversion optimization methodology is a tough and complex process. The only type of “magic” involved would … Continue reading Crafting a Successful 4-Step Conversion Optimization Plan
What effect are your CRO efforts really having? Contributor Brian Massey explains some of the factors that may be skewing your numbers. Brian Massey on May 7, 2015 The drop in conversion rate was sudden and deep. After months of testing, we had seen a steady increase in the number of leads that one website … Continue reading The Nagging Little Question Of Conversion Optimization
Zoe WaldronMay 1, 2015 Last week you learned all about setting up and monitoring Promoted Pins. This week I’ll be sharing how to track your business’ conversions with conversion tracking, the helpful new add-on to Promoted Pins. If you’re interested in tracking how many sales your Promoted Pins lead to, you’ll want to implement conversion … Continue reading How To Track Conversions From Your Promoted Pins
Jessica BowersApril 27, 2015 Choosing Others’ Words Wisely In today’s digital age it is crucial to have a website to support your business. A company website can offer insight to your business’s goods and services, provide contact information for potential customers, share helpful FAQs, and can also be a great way to showcase the experience … Continue reading 5 Must-Know Facts About Customer Testimonials and Web Conversions
Amanda DrinkerApril 26, 2015 More than half of B2B marketers will increase their content marketing budgets in 2015, with brand awareness (84 percent) and lead generation (83 percent) being their primary goals*. Will you score those ad dollars? The race is on. You may think you know your Audience, maybe you even developed personas based … Continue reading How to Make More Money with Audience Demographics
Curran CorriganApril 25, 2015 All modern marketers want to increase conversion rates –it’s just good marketing. However, the question is always how to do so? By taking a strategic approach in developing a Demand Generation Strategy vs. a tactical approach, marketers can make a bigger impact in their results. What really helps to increase conversation … Continue reading Increasing Conversion Rates – Part 2
Charles HeitzApril 21, 2015 The idea of a website is to give information to its visitors. Each site will have an aim, like sharing knowledge or asking people to do something, such as buy a product. There are over a billion live websites on the Internet these days, and each has a unique layout and … Continue reading How A Website’s Design Affects Conversion Rates
Marisa SmithApril 21, 2015 Let’s face it. You spend more time combing through stock photos than you do crafting your calls to action. CTAs are easy, right? Just tell your lead to sign up or download. Simple! Actually, there’s a lot more to creating effective CTAs, and if you’re not using a sensible strategy, you’re … Continue reading 7 Ways You’re Ruining Your Calls to Action
