Ian Addison — October 2, 2017 — October 2, 2017 PublicDomainPictures / Pixabay Before taking an Account Based Sales & Marketing approach, Schneider Logistics was seeing maybe 1 out of 5 leads engage successfully. In speaking with many other complex solution-sales companies, I am finding that has become a growing trend. This happens because most … Continue reading 1 Out of 3 Qualified Leads is Not Acceptable
Danielle Riley — September 27, 2017 — September 27, 2017 stux / Pixabay When it comes to marketing, design isn’t just about making things look pretty. Don’t get us wrong—that’s definitely an important piece. But more often than not, the true measure of what makes a campaign, design, or any piece of marketing material successful … Continue reading How Good Design Increases Lead Conversions
Amanda Clark — July 21, 2017 Follow @GrammarChicInc — July 21, 2017 Getting 150,000 hits on your website is pretty good, right? Well, yeah, maybe—unless all 150,000 of your visitors leave the site without taking action. Then, it might turn out, all you’ve got is sound and fury—a lot of buzz, but nothing that directly … Continue reading 5 Ways to Turn Website Visitors into Subscribers
By EmilyReiffer July 19th, 2017 It used to be that marketing was separated into distinct channels—online, print, and television. In the past advertisers would market their products or services on these channels. Sales would increase but the problem was being unable to glean conversion data. Many businesses wouldn’t know whether their print or television campaigns resulted … Continue reading How To Keep Track Of Your Pay Per Call Traffic
Elisa Ciarametaro — December 19, 2016 Follow @elisaciarametar— December 19, 2016 How to Help Sales Develop Higher-Quality Leads Producing higher-quality and quantity of leads continues to be a top challenge for companies. Smart management can help Sales Development Representatives (SDRs) improve the quality and quantity of the leads they generate. Here are four tips to … Continue reading 4 Tips to Help Develop Higher-Quality Leads
Roman Kniahynyckyj — December 17, 2016 Follow @kniahynyckyj— December 17, 2016 Inbound leads are beautiful things. Someone has a business problem, searches for a solution and finds your website. They convert on a landing page and you have a conversation with them. You may even have multiple conversations with them. But then, like Santa after … Continue reading How To Close A Sale With an Inbound Lead That’s Stuck
by Melissa Duko June 26, 2016June 26, 2016 Advertisers know pay per call advertising delivers a higher success rate for closing and converting leads than other methods (e.g. pay per click). An integral part of pay per call’s success is its ability to deliver a quick response. Consumers — to the tune of 75% — … Continue reading How to Work a Lead: Tips and Tricks to Close That Sale
by Kimberly Lynch June 16, 2016June 16, 2016 Have you ever spent what felt like countless hours researching, editing, analyzing and creating compelling content for your business – only to have it never be read? It can be a pretty frustrating feeling. Here’s the deal: If you want people to read your content, you need … Continue reading 6 Social Media Strategies to Boost Lead Conversions
by Kristen Patel May 4, 2016 Follow @kristinapatelMay 4, 2016 Helping my clients win is a fantastic feeling. In fact, as an account manager, few things give me the amount of satisfaction as seeing my clients’ numbers – their website traffic and new leads, specifically – trending upwards. On the flipside of that coin, there … Continue reading 3 Strategies to Convert Every Visitor Into a Lead
by Mary Long March 20, 2016 Follow @MaryCLongMarch 20, 2016 It doesn’t matter how good your product or service is, if your competitors are better at generating positive word of mouth (WOM) around the web, and converting leads, you’ll be out of business in no time. Luckily, converting quality leads into loyal customers isn’t rocket … Continue reading From Capturing to Converting Leads: What Your Strategy is Missing
