If you’ve been around for a while, reading about Content Marketing and Social Media best practices, you sure have stumbled with the 80/20 rule. Blog posts, articles, infographics… And every now and then this 80/20 rule would appear. That’s why we decide to do some proper research to find out how did this rule comes … Continue reading The 80-20 Rule for Content – Origins and How to Apply It
Category Archives: Internet Marketing
Cross-channel marketing lives or dies by data quality initiatives
Company X has a loyal customer named Allison. She buys something online, tweets about her purchase, pops into a retail store and contacts the call center with a question about a new product — all in the span of a week. Allison’s behavior isn’t unique. It’s how most customers interact with brands in today’s digital … Continue reading Cross-channel marketing lives or dies by data quality initiatives
Viral Marketing Tips – 3 Tips to Creating a Viral Video
Viral marketing tips are a hot topic in internet marketing, and for good reason. There are any number of ways it can be used, from e-books to videos. Regardless of the mode, the method is flawless. Getting into viral marketing will make your company or product a household name-or at least an email one. Of … Continue reading Viral Marketing Tips – 3 Tips to Creating a Viral Video
Viral Marketing – 3 Tips to Mount a Successful Viral Marketing Campaign
Viral Marketing is a simple process where you create a product, such as a video or ebook, and allow it to freely circulate the internet and make money for you. The best part is that you do not really need to have created the product, you can easily acquire free products that give you the … Continue reading Viral Marketing – 3 Tips to Mount a Successful Viral Marketing Campaign
How to use Buzzfeed to drive website traffic
There is little doubt that Buzzfeed is a website that has a unique ability to churn out viral content. It can be great for giving simple yet highly shareable video content global exposure. Now the site has moved into covering business news and bringing the viral nature of the site to various businesses. How does … Continue reading How to use Buzzfeed to drive website traffic
PPC & paid media: Is your content paying off? #CZLNY
“I’m going to put in a plug for organic right now, but if you look at a search result page, there is a lot of real estate to own. Content crops up in a lot of spaces,” said Eugene Lee, kicking off ClickZ Live’s Attract, Engage, Convert: Smart Paid Media Tactics session. It’s clear that … Continue reading PPC & paid media: Is your content paying off? #CZLNY
How to Fuel the Content Marketing Machine
You may be weary of hearing that “content is king,” a phrase coined by Bill Gates in a 1996 essay. Often this platitude is trotted out with little explanation, as if we should all intuitively know how to create viral videos or smart remarks that explode in “likes” and “shares.” So let’s look at what … Continue reading How to Fuel the Content Marketing Machine
Integrate Email and Social Media Marketing in Five Easy Steps
Social media and email are two of the most important weapons in your marketing arsenal. Picking one out of them is not an option for any smart marketer, and both are important part of the marketing mix. Both when working as a separate entity can serve a limited purpose, but, when combined together create a … Continue reading Integrate Email and Social Media Marketing in Five Easy Steps
5 Tips for Mobile User Acquisition
On Thursday morning, Appia – a leading mobile user acquisition network – shared with Mobile Marketing Watch a new report probing the most effective tactics in mobile user acquisition. According to the data presented, by 2017, spending on location-targeting for mobile ads will reach $10.8 billion. All told, it’s a lot of money to waste … Continue reading 5 Tips for Mobile User Acquisition
Clearing the Clutter: Spring Cleaning Tips for Your Email Contact List
Spring is finally in the air, and with sunshine comes a renewed sense of energy to inspire a fresh start. Here at Campaigner HQ, we kick off the season by cleaning out the clutter that often accumulates over the winter months, effectively allowing us to feel refreshed and ready for new challenges. Admittedly, it can … Continue reading Clearing the Clutter: Spring Cleaning Tips for Your Email Contact List
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