Deepak Sakhuja — November 8, 2016 Follow @RippleLinks— November 8, 2016 Influencer marketing has been doing the rounds in the industry for a significant period of time with brands capitalizing on the concept of influencing customers and their purchase decisions. The question now is – how can we move a step ahead with influencer marketing? … Continue reading 3 Ways to Turn Influencers into Your Brand Advocates
Category Archives: Influencer Strategy
The Power Of Micro-Influencers
by Kerry GoffOctober 14, 2016 Until recently, using social media marketing strategies was a numbers game—the person who had the biggest number of followers on any given network reaped the most benefits for exposure. Now that social media has been around long enough, it turns out research is starting to show that large numbers do … Continue reading The Power Of Micro-Influencers
5 Tips For Staying Authentic As A Social Media Influencer
by Samantha Martin Follow @Socially_SamOctober 13, 2016 When I wrote the post about buzzwords I was quite delighted to include the word Influencer. It’s everywhere and everyone in the digital space is talking about it. The truth is, as a means to market something, it’s been around for ages. But now the internet guru brigade … Continue reading 5 Tips For Staying Authentic As A Social Media Influencer
How to Connect with Influencers at Conferences [INFOGRAPHIC]
by Sara McGuire Follow @sara_mcguireSeptember 14, 2016 So, you’re at a conference and you spot an influencer you admire across the room. OK, be cool. Don’t panic. You’re going to do it. You’re going to talk to them. Maybe even get their contact information. Now is your chance. After all, that’s the beauty of conferences: … Continue reading How to Connect with Influencers at Conferences [INFOGRAPHIC]
Why You Need To Be Reaching Micro-influencers
by Madeline Boehmer Follow @madelineboehmerSeptember 12, 2016 Over the past few years, there has been a rise in the number of brands using influencer marketing to get the word out about their products. Influencers are a valuable resource as they have the ability to sell their audience products, sometimes without them even realizing they are … Continue reading Why You Need To Be Reaching Micro-influencers
How to Become a Digital Influencer: 10 Best Ways
by Carol Stephen Follow @Carol_StephenSeptember 8, 2016 How to Become a Digital Influencer: 10 Best Ways How do you go about becoming that person whose every word is listened to? How do you build trust so that you become an influencer? Digital influencers have not been around that long. However, there’s already a science behind … Continue reading How to Become a Digital Influencer: 10 Best Ways
Getting Expert Influencers to Contribute to Your Blog Content [Infographic]
by Nadya Khoja Follow @nadyakhojaAugust 14, 2016 “Addictive Content” is the new term for 2016 that all content marketers need to pay attention to. Creating consistent and engaging content is no longer enough, it needs to become addictive- a drug that can’t be dropped. Is there a formula or a recipe for creating this type … Continue reading Getting Expert Influencers to Contribute to Your Blog Content [Infographic]
7 Ways to Repurpose Influencer Content in Your Marketing
by Dhariana Lozano Follow @DhariLoAugust 10, 2016 Brands big and small can benefit greatly from influencer marketing. One of my favorite aspects of working with influencers is that they can leave you with a set of great content. But what can you do with this all this content after the campaign is over and it’s … Continue reading 7 Ways to Repurpose Influencer Content in Your Marketing
Top 5 Tips to Become an Industry Influencer
by Angie Geffen Follow @AngieGeffenAugust 7, 2016 As an industry influencer, you can get much more impact from your marketing campaigns. You will be seen as an expert, and when you publish content, people will sit up and take notice. They will click on the articles you share, and they will be more likely to … Continue reading Top 5 Tips to Become an Industry Influencer
Treating Influencers as Partners Brings Value to Your Brand
August 4, 2016 When brands and agencies plan influencer marketing programs, their first thought is often “how can we get users with tons of followers to share about our products?” Unfortunately, approaching influencer marketing from this perspective– with a media-buying mindset– is what leads to the spammy posts that you’ve seen skewered lately. The reach … Continue reading Treating Influencers as Partners Brings Value to Your Brand
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