August 3, 2016 Not All Influencers Will Help Your Business Succeed Having the right connections online in your industry builds both trust and credibility for your business. Would you like your brand to be recommended by influential leaders in your niche? In order for your audience to be compelled to spread the word about your … Continue reading Grow Your Business With The Right Influencer Connections
by Nick Eubanks July 26, 2016 Follow @nick_eubanksJuly 26, 2016 How to Find and Engage Influencers to Amplify Your Content Marketing Influencer marketing is exploding. Instant access to an established and engaged audience is incredibly attractive to any marketer. When done right, influencer marketing campaigns deliver far more ROI as compared to SEM or paid … Continue reading How to Find and Engage with Key Influencers for Your Niche
by Alex Birkett July 16, 2016July 16, 2016 “What is beautiful is good,” the saying goes. This saying stems from a belief that attractiveness correlates to other good qualities. In a phrase, attractiveness is a Halo Effect. Of course, you can see that on the surface, the logic in that saying is flawed. What’s beautiful … Continue reading How The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly)
by Anton Kraly June 30, 2016June 30, 2016 10 practical tips to get your message heard and shared by busy people through email Almost every opportunity in life is only one person away. Think about that for a second. You could land your dream job through one boss’ approval. You could end up on your … Continue reading How To Get Busy Influencers To Share Your Stuff via Email
by Madeline Boehmer May 26, 2016 Follow @madelineboehmerMay 26, 2016 Although today’s consumers are growing immune to many of brands’ claims and advertisements, one type of marketing continues to perform reliably– word-of-mouth. In a landscape where the average American is bombarded with 5,000 ads a day, as reported by research firm Yankelovish, it is increasingly … Continue reading Where To Look For Influencers
by Warren Knight May 20, 2016 Follow @warrenknightMay 20, 2016 Understanding who your industry influencers are is paramount to succeeding online. In a study based on young adults, they identified their influencers as YouTubers, more than the likes of Taylor Swift, or other A-List celebrities. Social is the way forward, and we can no longer … Continue reading 7 Amazing Tools to Research Top Influencers
by Brittany Berger April 23, 2016 Follow @bberg1010April 23, 2016 My eyes widen like crazy thinking about how long old school PR outreach must have taken. Hunkering down with a notebook, a landline phone (it probably had a cord!), a Rolodex, and maybe even the phone book. The horror! Making calls, waiting while the phone … Continue reading 9 Tools for More Organized Influencer Research
by Laura Cole March 12, 2016March 12, 2016 While none of us have much time or sympathy for those who deal primarily in business jargon, we must tread a fine line when it comes to discounting trends and concepts. After all, there is often a fine line between business buzz words and ground-breaking constructs, and … Continue reading Beyond Blogging: How To Be An Influencer And Thought Leader
by Brittany Berger January 11, 2016 Follow @bberg1010January 11, 2016 Influencer marketing was huge in 2015. Just take a look – it’s been on a pretty fast trajectory recently: That presents a challenge to marketers who have been doing it for awhile. Sure, you might have a network that’s engaged with your content and a … Continue reading How to Build Your 2016 Influencer Strategy
