Maria Bailey — January 31, 2017 Follow @momtalkradio— January 31, 2017 There’s been a lot of debate around the death of the mom blogger. Regardless of what side of the fence you fall on in the argument, the good news is that mom bloggers have given birth to social media influencers with greater reach and … Continue reading 4 Tactics to Reach the Evolving Mom Influencer
Category Archives: Influencer Strategy
Want to Build Strong Influencer Relationships? Focus On Ease and Value
Alicia Esposito — January 27, 2017 — January 27, 2017 Whether we’re shopping for a new pair of shoes, researching a flat-screen TV we’ve been eyeing or investigating a new solution for our business, we often seek social validation. This validation can come in many forms: through our peers, analysts, authors, celebrities…even everyday people we … Continue reading Want to Build Strong Influencer Relationships? Focus On Ease and Value
The Best Social Platforms for Partnering With Influencers
Bob Hutchins — January 9, 2017 Follow @Bobhutchins— January 9, 2017 There are essentially three types of content creators: you (or an agency partner you hire), your fans/audience, and your influencer marketing partners. If you don’t have engaged – or enough engaged – fans, then you can’t count on that pool for much. (If you … Continue reading The Best Social Platforms for Partnering With Influencers
3 Research-Based Lessons on Media and Influencer Relations
Ashley Carlisle — December 29, 2016 — December 29, 2016 In the past, public relations professionals have gotten a bad reputation among journalists and even marketers. PR folks have been seen as spin doctors that flood the inboxes of time-starved reporters with irrelevant press releases and overly promotional content that’s of little value to anyone. … Continue reading 3 Research-Based Lessons on Media and Influencer Relations
5 Key Mistakes to Avoid When Working with Influencers
Alice Williams — December 16, 2016 — December 16, 2016 Influencer marketing—the use of internet personalities to drive brand awareness—is an effective and often necessary advertising strategy for small businesses that want to grow their audiences. The right endorsement can boost conversions tenfold. The rise of professional bloggers and social-media stars gives companies an opportunity … Continue reading 5 Key Mistakes to Avoid When Working with Influencers
4 things that can go wrong in an influencer campaign (and how to fix them)
Even the best influencer marketing campaigns can face challenges. Contributor Caitlin Jeansonne discusses the issues that can arise and how marketers should deal with them. Caitlin Jeansonne on December 7, 2016 Just as content marketing was on everyone’s lips a few years ago, 2016 was the year of “influencer marketing.” Working with content creators … Continue reading 4 things that can go wrong in an influencer campaign (and how to fix them)
How Different Social Media Influencers Equal Different Influence Results
Dhariana Lozano — December 5, 2016 Follow @DhariLo— December 5, 2016 Influencer marketing is a little more complicated than it seems. As if it isn’t hard enough to find influencers that fit your brand and target audience, another element to consider is the type of influence you’re looking for. In this post I’ll review 4 … Continue reading How Different Social Media Influencers Equal Different Influence Results
How to Win Friends with Influencer People
Jonathan Bright — November 24, 2016 Follow @SoutherlyComms— November 24, 2016 Celebrity is dead. Long live the influencer. Until they become a celebrity. Then they’re dead again. I was at a conference last night entitled The Power of Influencer Marketing, hosted by Youzz, an online marketplace that matches brands with relevant influencers, and where a … Continue reading How to Win Friends with Influencer People
How To Use IFTTT To Automatically Prospect for Influencers
Tom Martin — November 17, 2016 Follow @TomMartin— November 17, 2016 A month ago I used a simple IFFTT Recipe to automagically create a Twitter list of Travel Bloggers. I just hit “go” and let the wonderful world of the Internet and APIs do a lot of work for me. Now I have a list … Continue reading How To Use IFTTT To Automatically Prospect for Influencers
5 Ways to Find the Right Influencers for Your Content
Alicia Esposito — November 9, 2016 — November 9, 2016 Influencer marketing isn’t new. Think about how many times you’ve seen a movie star or athlete star in brand ads and commercials. For generations, B2C brands have harnessed the power of known personalities to pique interest, validate their unique positioning and build trust among target … Continue reading 5 Ways to Find the Right Influencers for Your Content
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