Category Archives: HubSpot

October 2025 HubSpot updates include faster files, cleaner data and smarter AI

Even the smallest updates can be massive time savers. Here’s what HubSpot tackled in October. Tyler Samani-Sprunk on November 14, 2025   October’s HubSpot releases are packed with subtle but meaningful improvements and features that remove steps, simplify collaboration and make your data a little cleaner. You’ll notice improved record views, new AI enhancements and … Continue reading October 2025 HubSpot updates include faster files, cleaner data and smarter AI

Beyond Inbound: The 16 best HubSpot updates from August 2025

AI everywhere, cleaner data and a smarter way to build campaigns. Here’s what matters most from the August updates. Tyler Samani-Sprunk on September 23, 2025       The August update was a big one for HubSpot. Between Inbound announcements and a flood of releases, HubSpot pushed hard on AI, personalization and data reliability, plus some long-awaited … Continue reading Beyond Inbound: The 16 best HubSpot updates from August 2025

What are marketers saying about HubSpot’s Loop Marketing playbook?

Loop Marketing reimagines content strategy for the AI age. How you feel about it depends on how you think about marketing. Mike Pastore on September 11, 2025      In April 2025, HubSpot held a Spotlight event in New York City to introduce new products and features. The company traditionally reserved Spotlight events for its Inbound … Continue reading What are marketers saying about HubSpot’s Loop Marketing playbook?

HubSpot debuts a new AI playbook at Inbound as content marketing falters

Content traffic is down. Old funnels are fading. HubSpot hopes Loop Marketing is an AI-first strategy to win attention and conversions. Mike Pastore on September 3, 2025      HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in Boston. With so much change hitting marketing in the past year, a … Continue reading HubSpot debuts a new AI playbook at Inbound as content marketing falters

HubSpot adds another CRM connector, this time with Claude

HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy. Mike Pastore on July 29, 2025       Nearly two months after introducing a deep research connector for ChatGPT, HubSpot announced today a CRM connector for Anthropic’s Claude AI platform. HubSpot is building connectors to add customer … Continue reading HubSpot adds another CRM connector, this time with Claude

HubSpot’s ChatGPT connector generates excitement and some concerns

The excitement online outweighs concern, but marketers need to make sure they evaluate risk before turning AI loose on customer data. Mike Pastore on June 6, 2025       The announcement on Wednesday that HubSpot built a deep research connector to ChatGPT generated a lot of excitement among HubSpot users and martech observers, but there is … Continue reading HubSpot’s ChatGPT connector generates excitement and some concerns