by Amanda OliverSeptember 2, 2016 We’re not always the kinds of folks that write blog posts tooting our own horn (case studies, on the other hand . . .) And honestly, who would want to read what we have to say if all we ever did was talk about how fantastic we are? But this … Continue reading Making Your Ad Spend Count: How A Little Known Google Analytics Feature Saved $50,000
Looking for more insights into your consumers? Columnist Andrew Ruegger discusses the advantages of Google Audience reports and offers some examples of how he uses it to drill down into data. Andrew Ruegger on August 29, 2016 Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through … Continue reading How to use Google Analytics audience data to make media and marketing decisions
How can B2B marketers make the most of Google Analytics? Columnist Stela Yordanova offers some tips to help you better analyze website engagement and conversion. Stela Yordanova on July 15, 2016 Many B2B marketers have unique challenges when it comes to measuring digital marketing performance. Difficulties include long sales cycles, complex products and services … Continue reading Improve B2B marketing results with Google Analytics
When iOS user agents include a specific device model, Google Analytics now lists them separately in the Mobile > Devices report. Matt McGee on June 8, 2016 If you’re a Google Analytics user and you’d like to know which iOS models and devices your visitors are using, there’s good news and bad news. The … Continue reading Google Analytics begins breaking out iOS traffic by model (when it can)
by Mari Kane June 2, 2016 Follow @blogsitestudioJune 2, 2016 Do you have Google Analytics installed on your site, but don’t understand its reports? Do your attempts to read the numbers leave you confused and confounded? Do you lack the umpteen hours needed to study in the Google Academy, but need to read your Analytics … Continue reading 4 Fun Ways to View Your Google Analytics
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. Khalid Saleh on May 31, 2016 For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement … Continue reading 7 essential Google Analytics reports every marketer must know
by Alex Charalambous May 31, 2016 Follow @alexchara01May 31, 2016 Google Analytics is a powerful tool to help you better understand how your website is performing from a variety of angles. But setting up Google Analytics correctly is paramount to getting the most out of the tool. Data is an essential component of websites, yet … Continue reading Setting up Google Analytics for Success
by Pam Aungst May 8, 2016 Follow @PamAnnMarketingMay 8, 2016 Google Analytics’ bounce rate metric is defined as “the percentage of single page visits”. In other words, you could say it is the amount of times someone landed on a page on your website and left without visiting any other pages. The Google Analytics bounce … Continue reading Google Analytics Bounce Rate Explained
by Alok Chowdhury May 6, 2016 Follow @alokcMay 6, 2016 It’s one of the most common questions we get here at Vanilla Forums that I’d like to address today. The standard reports from Google Analytics (GA) only tell you part of the picture and without more insight, you can’t translate the data into action. We’ve … Continue reading Great Google Analytics Tips to Measure Your Online Community’s Success
by Simon Bonello May 3, 2016 Follow @bigpic_agencyMay 3, 2016 When it comes to analysing the performance of your website, data is king, queen and prince regent. Thanks to Google Analytics (GA), there is no excuse not to track and analyse your website traffic. With GA you can access and analyse a whole tranche of … Continue reading 5 Ways to Make the Most Out of Your Google Analytics
