Category Archives: Google Advertisement

Google Ads unwraps several new features ahead of holiday season

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New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies. Nicola Agius on August 9, 2023 Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top … Continue reading Google Ads unwraps several new features ahead of holiday season →

Google shakes off its recent advertising slump

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  By MICHAEL LIEDTKE—Associated Press July 25, 2023 Google snapped out of an unprecedented advertising slump during its latest quarter, signaling a return to growth cycle needed to fuel investments in artificial intelligence technology that expected to reshape the competitive landscape. The results for the April-June period released Tuesday by Google’s corporate parent, Alphabet Inc., … Continue reading Google shakes off its recent advertising slump →

Google AdSense Integrates With Google Analytics 4, Among Other Updates

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Google AdSense Integrates With Google Analytics 4, Among Other Updates by Laurie Sullivan  @lauriesullivan, June 15, 2023 AdSense now integrates directly with Google Analytics 4 (GA4). Combining AdSense data with other website metrics such as traffic sources and user behavior, enabling marketers to gain deeper insights and identify patterns to optimize advertising revenue. “We’ve heard … Continue reading Google AdSense Integrates With Google Analytics 4, Among Other Updates →

Google Ads Changes Trademark Policy, Puts More Accountability On Brands

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Google Ads Changes Trademark Policy, Puts More Accountability On Brands by Laurie Sullivan  @lauriesullivan, June 8, 2023 Google Ads will begin rolling out changes to its Trademark Policy on July 24, and will only consider trademark complaints against specific advertisers and ads, rather than all advertisers in the trademark owner’s industry. In an email to … Continue reading Google Ads Changes Trademark Policy, Puts More Accountability On Brands →

Google Makes Ad-Network Policy Updates

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Google Makes Ad-Network Policy Updates by Laurie Sullivan  @lauriesullivan, March 1, 2023 Google has updated two ad-network policies. The first of two — Google Ads malicious or unwanted software policy — will divide into three separate policies beginning May 9, 2023. The three policies cover malicious software, compromised sites, and unwanted software. Enforcement will take … Continue reading Google Makes Ad-Network Policy Updates →

Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023

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Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, December 29, 2022 California, Colorado, Connecticut, Virginia, and Utah will take on new data-protection laws in 2023. The laws apply to the collection and processing of personal information. Whether this is based on the Internet Protocol (IP) address … Continue reading Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023 →

Google Ads Used In Malvertising Attack

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Google Ads Used In Malvertising Attack by Laurie Sullivan , Staff Writer @lauriesullivan, November 18, 2022 The Royal Ransomware group used Google Ads in a malvertising campaign attack, according to a report published by the Microsoft’s Security Threat Intelligence team. Microsoft’s team identified the DEV-0569 campaign in October 2022. One of the most popular motor racing circuits … Continue reading Google Ads Used In Malvertising Attack →

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