How Generative AI is Changing the Way Creatives Work Michelle Looney / Sep 15, 2023 Over the past year, we have seen an explosion in the use of artificial intelligence, or AI, across multiple industries. With all of the advantages that AI has to offer, there is no denying that it is truly transforming … Continue reading How Generative AI is Changing the Way Creatives Work
SAS is the latest major vendor to begin rolling out genAI for marketing. It’s emphasizing safe use too. Kim Davis on September 13, 2023 Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate … Continue reading SAS embraces generative AI for marketing
Marketing leaders and executives can use this two-by-two matrix to see how new generative AI tools can be used in their organization. Chris Wood on September 12, 2023 Evaluating which generative AI tools are right for your company isn’t easy. To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data … Continue reading How to decide which generative AI tools fit your organization
The first in a series of articles looking at how text and visual genAI tools will become a critical part of the marketer’s tool-kit. Lisa Peyton on September 11, 2023 I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI … Continue reading The rise of generative AI: A marketer’s guide to textual and visual AI content
By Ross Rubin September 01, 2023 AI that creates essays, art, and even code, rivaling human output, could obviate many time-honored professions. But it has also threatened the jobs of some nonhuman workers: specifically, voice assistants. In the mid-2010s, as Siri, Alexa, and the Google Assistant proliferated, the initial buzz rivaled the excitement over … Continue reading Generative AI just might save Siri and Alexa from oblivion
By Mark Sullivan August 23, 2023 Welcome to AI Decoded, Fast Company’s weekly LinkedIn newsletter that breaks down the most important news in the world of AI. If a friend or colleague shared this newsletter with you, you can sign up to receive it every week here. Generative AI’s next frontiers include emotional intelligence and advanced … Continue reading Can generative AI master emotional intelligence?
Shoppers say that they enjoy an increasingly hybrid digital/physical shopping experience. Latest figures from Salesforce. Kim Davis on August 18, 2023 Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. Meanwhile, over 80% of shoppers … Continue reading Retailers invest in GenAI and media networks
By Chris Stokel-Walker August 02, 2023 The generative AI revolution has a dirty little secret: its cost, both in monetary terms and the impact on the environment, is huge. OpenAI CEO Sam Altman has previously said that GPT-4, the large language model (LLM) underpinning the premium version of ChatGPT, cost $100 million to train. … Continue reading We still haven’t cracked the code on making generative AI any more efficient
Wildfire Monetizes Commerce Transactions Through Gen AI Engine by Laurie Sullivan @lauriesullivan, July 27, 2023 Wildfire, which powers rewards programs and shopping companions, has announced Revenue Engine, which monetizes ecommerce transactions driven by generative artificial intelligence (GAI) applications, plugins, and products. “When you think about what’s happening in doom rooms and garages across the country, GAI … Continue reading Wildfire Monetizes Commerce Transactions Through Gen AI Engine
Generative AI’s Positive and Negative Impact on In-House Legal Teams Nate Nead / Jul 24, 2023 Generative Artificial Intelligence (AI) has become increasingly relevant in various industries such as banking, healthcare, and retail. When these AI capabilities are applied to the legal services domain, it opens up avenues for streamlining mundane tasks and tackling … Continue reading Generative AI’s Positive and Negative Impact on In-House Legal Teams
