Using generative AI will ‘neither help nor harm the chances of achieving’ Oscar nominations Previous nominees The Brutalist and Emilia Pérez came under fire for using AI during production. ian carlos campbell Mon, Apr 21, 2025 Academy of Motion Picture Arts and Sciences The Academy of Motion Picture Arts and Sciences has … Continue reading Using generative AI will ‘neither help nor harm the chances of achieving’ Oscar nominations
GenAI is on the rise, but many teams still lack clear policies. This survey shows how AI use and governance vary across marketing functions. Frans Riemersma on April 14, 2025 Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to … Continue reading What genAI means for your marketing skills
DAM + generative AI = A new paradigm for creatives and martech leaders. Vertesia on April 10, 2025 Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in … Continue reading Beyond tagging: High-value GenAI use cases for DAM by Vertesia
Engaged consumers are using generative AI to research purchases, but do they convert? Mike Pastore on March 17, 2025 Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, … Continue reading More consumers using genAI tools to research purchases: Adobe
Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact. Frans Riemersma on February 13, 2025 As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals … Continue reading The top 50 genAI use cases in marketing
GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution. Talisha Padgett on February 12, 2025 Generative AI isn’t just transforming marketing — it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing … Continue reading 4 marketing ‘jobs to be done’ being transformed by genAI
February 05, 2025 In a time crunch? 3 ways GenAI can come through in a clutch The legal field is renowned for massive documentation, and artificial intelligence can cut review time. BY AJ Shankar In just a couple of years, generative AI (GenAI) has made a big impact on the way people, companies, and entire industries … Continue reading In a time crunch? 3 ways GenAI can come through in a clutch
Two types of AI are dominating the conversation around artificial intelligence. That could change tomorrow at the rate AI is moving. MarTechBot on January 27, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What’s the difference between agentic AI and generative AI?
Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible. Dave Minifie on December 10, 2024 The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Google’s AI … Continue reading How marketers can succeed with generative engine optimization
Train genAI to amplify creativity, maintain brand voice and streamline marketing workflows. Jim Ewel on December 6, 2024 The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. … Continue reading A co-pilot approach to genAI (with prompt examples)
