The key to a successful generative AI project is for the end user to have a clear expectation for the final output. Richard Wheaton on June 2, 2023 We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology … Continue reading The pitfalls and practical realities of using generative AI in your analytics workflow
Category Archives: Generative AI
Study: Marketers Quickly Take To Generative AI
artificial intelligence Study: Marketers Quickly Take To Generative AI by Todd Wasserman , May 25, 2023 Generative AI has been quickly absorbed by the marketing industry. According to a report from Botco.AI, after a short introduction period, 73% of marketers are now using AI tools. Of those still holding out, 31% expect to use it … Continue reading Study: Marketers Quickly Take To Generative AI
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