Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves. Laura Collins on July 28, 2017 Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, … Continue reading Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
Jana Christoviciute — July 21, 2017 — July 21, 2017 Living in a mobile-focused world has changed the way people discover and buy products. To keep pace with this mobile shopping revolution, Facebook continually develops new mobile ad formats to deliver a smooth user experience and that allow advertisers to exhibit a wide range of … Continue reading Creative Advice for Facebook Collection Ads
Brooke Tomasetti — June 19, 2017 — June 19, 2017 It doesn’t matter if you’re a paid social media expert or have no idea where to start when it comes to creating effective Facebook ads for your business—there’s always room for improvement. Facebook frequently updates the different ad types and audience targeting options that marketers … Continue reading From GIFs to Slideshows: How to Build Effective Facebook Ads
Allen Finn — June 5, 2017 — June 5, 2017 Blood, sweat, and tears were spilled, but you’ve finally mastered Google AdWords. Thanks to your hard work, you’re capturing leads left and right. You’ve peddled a warehouseful of widgets. But you want more. You need more. You know that Facebook is the logical leap to … Continue reading How to Advertise on Facebook in 10 Steps
Sahail Ashraf — June 6, 2017 Follow @Talcontent— June 6, 2017 Budget rules everything in social media. As an agency, it is also a frustrating aspect when it comes to ad spend. How much do you plough into a client campaign and how do you know if you’re going to get any results at all? … Continue reading How To Save Money On Facebook Ads (And Still Spend It)
Ross Shanken — May 30, 2017 Follow @RossShanken— May 30, 2017 Opinion: Until now, long lead forms and tiny screens haven’t mixed The number of mobile consumers connecting to brands via Facebook advertising is skyrocketing. The company is reaching 1.284 billion users daily, making 84 percent of its advertising revenue from mobile and continually evolving … Continue reading 3 Essentials for Increasing Your Facebook Lead Ads Conversion
Nicole Blanckenberg — May 22, 2017 Follow @https://twitter.com/StoreYaCom— May 22, 2017 It’s easy to panic if your Facebook ads aren’t performing as they should. Why wouldn’t you – low performance means you are paying above average for below average results. When you’re faced with non-performing ads, you need to ask yourself: Am I are targeting … Continue reading Facebook Ads Not Performing? Here Are 7 Reasons Why
By Stefan Des April 21st, 2017 In today’s world, there are three basic types of marketers: Those who LOVE Facebook Ads; Those who HATE Facebook Ads; Those who swing between the poles of LOVE and HATE, depending on their Ads results. In fact, you’ve probably read hundreds of stories of how people run “Crazy-ROI” Facebook … Continue reading 3 Targeting Ideas To Scale Your Facebook Advertising
When Facebook’s CFO talks about a maxed-out ad load slowing advertising revenue growth, he’s only referring to Facebook’s news feed ad load. Tim Peterson on May 3, 2017 For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can … Continue reading The most important thing to know about Facebook’s ad load problem
Brett McHale — May 3, 2017 — May 3, 2017 If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly where you want to be…you’re terribly mistaken. Unfortunately for the couch potato marketers of … Continue reading How to Compete in Facebook Ads
