Rachel Claire March 2, 2021 In a word, March 2020 was unexpected. As a (then) Field Marketing Manager, I was accustomed to travelling two or three times every month to represent Introhive at our various trade shows and events. But suddenly, I was confined to my one-bedroom apartment, researching all-things digital marketing. At the same … Continue reading How to Manage Events in the Post-COVID World
There are still many questions to be answered about the events landscape post-COVID. Kimberly Dutcher on December 22, 2020 We’re all still trying to work out virtual events, as well as looking forward to next year when the COVID vaccine might ultimately herald a return of in-person engagement, perhaps in tandem with virtual content. Everyone … Continue reading One view of the future of events: niche and hybrid
By Siddarth Taparia–Minutes August 30, 2020 If there was ever a catalyst to reimagine the events space, the coronavirus is it. Over the years, corporate live events have transformed to include celebrity speakers, VIP access, exclusive private dinners, mobile-first ticketing, and a wide assortment of high production value add-ons—one of which being a film recording … Continue reading The future of live events is here and depends on these 4 factors
Alice Corner August 27, 2020 Tumisu / Pixabay There isn’t much we can say for certain in 2020, but one thing we do know is that online events are here to stay. Even after we’ve all moved on from Zoom catch ups and virtual trivia nights, businesses planning their 2021 marketing strategy need to think … Continue reading The Dos and Don’ts of Successful Online Events
Manny Veiga July 31, 2020 Another major event for tech PR professionals will now be online-only: On July 28, the Consumer Technology Association announced that CES 2021 will be an all-digital experience. Organizers say they’re still planning to offer major keynotes, a product showcase, and opportunities for networking, but the grand Las Vegas showcase that … Continue reading CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events
Karl Sakas — February 8, 2020 Things changed? Use “Overcome by Events” (O.B.E.) to avoid the dangers of “get-there-itis.” What if three letters of the alphabet could help you prevent a big mistake at your agency? As I shared last week, we’re susceptible to “get-there-itis” (aka “plan-continuation bias”). Fortunately, there are some concrete things you … Continue reading Things Changed? Time to Use ‘Overcome by Events’ (O.B.E.)!
Ronnie Higgins — December 26, 2019 Follow @ronniehiggins Successful events pair passion with a comprehensive business plan. To ensure your next event accomplishes your goals, spend some time crafting a plan ahead of time. Good ideas don’t just stand on their own. They need structure to realize their true potential. Take a successful event, for … Continue reading Your Event Deserves a Business Plan — Here’s How to Craft One
Steve DiGioia — June 26, 2019 Follow @stevedigioia — June 26, 2019 …step-up your game with these powerful tips After-Action Report. Captain’s Report. Post-con. Event Summary…whatever you call it, make sure you do it. That’s the best way to guarantee your next event will be a success. Here’s what you need to do… If your … Continue reading 11 Tips To Guarantee Your Next Event Will Be a Success
Veronica Green-Gott — March 6, 2019 — March 6, 2019 There are many different types of corporate events. But depending on your goals and how much corporate event marketing experience you have, not all of them will be right for you. For example, if it’s your first event, I wouldn’t suggest hosting a panel of … Continue reading 6 Different Types of Corporate Events
Veronica Green-Gott — January 10, 2019 — January 10, 2019 At this point in the year, everyone has a prediction for what will happen in 2019. Whether it’s virtual reality, architectural trends, or the economy, 2019 cannot be planned out to a “t.” That being said, event marketing will change in 2019. Just like everything … Continue reading The Future of Events in 2019
