Category Archives: Entrepreneurship

Where the VC Dollars Are—and How Female Entrepreneurs Might Benefit

by Molly Greenberg December 18, 2015 Follow @mollygreenbergDecember 18, 2015 According to the most recent Female Entrepreneur Index (FEI), the U.S. has the world’s highest number of female entrepreneurs. This represent a full-scale boom, and while the trend is promising for the future of women in the business world, women receive some of the lowest … Continue reading Where the VC Dollars Are—and How Female Entrepreneurs Might Benefit

5 Traits That Make Entrepreneurs Great At Selling

by Jeff Charles December 8, 2015 Follow @ArtisanOwlDecember 8, 2015 Great salespeople aren’t born. They’re made. That’s right. Contrary to popular belief, there’s no such thing as the “natural salesperson.” Yes, it’s true that some people naturally have personality traits that make it easier for them to sell. But even these lucky people have to learn … Continue reading 5 Traits That Make Entrepreneurs Great At Selling

Entrepreneurs: Use Conversion Optimization Tools To See If A New Product Will Fly

How do you find the right value proposition to truly test a product? Columnist Brian Massey walks you through the tools that will help you determine if people will act on your messaging. Brian Massey on November 12, 2015 In my years as a Conversion Scientist, I’ve had the opportunity to diagnose hundreds of online … Continue reading Entrepreneurs: Use Conversion Optimization Tools To See If A New Product Will Fly