by Lee Frederiksen November 16, 2015 Follow @hingemarketingNovember 16, 2015 Firms know there’s an opportunity to turn their employees into brand ambassadors via their personal social networks. The practice is called employee advocacy — the promotion of a firm’s brand by its employees. But to be successful, it must go deeper. A firm must instill … Continue reading Research Shows Firms with Employee Advocacy Programs Grow Faster
Isabel WagnerOctober 16, 2015 With social media now an integral part of the sales and marketing process, many organisations have embraced employee advocacy as a way of amplifying their campaigns. From senior managers to frontline staff, companies actively encourage employees to participate in conversations on social channels, share relevant content and become brand ambassadors. However … Continue reading Employee Advocacy on Social Media: Striking a Balance Between Authenticity and Compliance
Rick GoodmanOctober 11, 2015 More and more frequently, teams are spread out across the city, the state, even the world; rather than having your full team working out of the same office, you may have “virtual” or “remote” employees working from the comfort of their own homes. There’s been a lot of ink spilled to … Continue reading Don’t Forget to Affirm Your Virtual Employees!
Aya TsurutaOctober 2, 2015 Most people aren’t born experts at sales or customer management. Creating and maintaining rapport with customers requires training and practice, but those who stand out in these areas have something under their belts beyond carefully following the instruction of their managers. These people have mastered the art of intuition: a natural … Continue reading Everyone Can Master Intuition
Jeremy BoudinetSeptember 22, 2015 Are you a Baby Boomer or Gen-X member who manages a fleet of Millennial sales, marketing and customer success personnel? Or perhaps, like me, you’re a Millennial yourself? Whichever demographic you belong to, there’s a 99.99% chance you’ve come across an article on managing workforce Millennials. And, in the words of Rich Homie Quan, … Continue reading 3 Insightful True Stories about Millennials in the Workforce
Sarah GoodallSeptember 8, 2015 I’ve spent several years working within the social media industry and more recently within the employee advocacy space. I’m a big believer that brands will find it increasingly difficult to get their voice heard on social media. Social networks such as Facebook and Twitter have already changed their algorithms to reduce … Continue reading 5 Common Employee Advocacy Mistakes To Avoid
Arik HansonSeptember 6, 2015 I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It’s interesting work. I love it. It combines two loves of mine: employee … Continue reading What Are the *Real* Incentives for Employees to Advocate For Your Brand on Social Media Channels?
Shea HeaverJuly 22, 2015 To get to the pearl you must open the shell. Build a culture of workforce openness and discover your own gems. To get to the pearl you must open the shell Books, eyelids, convenience stores and even web browsers all have one thing in common… For them to function effectively they … Continue reading Openness is an Employee Engagement Jewel
Mike GoldmanJune 27, 2015 Do you have confidence in your hiring process? If you have hired the right people—the ones with the smarts that impressed you enough to choose them—and have provided them with the tools necessary to do the job, then you need to give them the freedom to get the job done. This … Continue reading How Trusting Employees Saves Time and Money
Lee FrederiksenJune 25, 2015 Today, your firm’s transparency and perceived authenticity matter more than ever. Buyers and industry influencers want to know everything there is to know about you – and they want bone-deep truth, not fluff or airy claims. With this new expectation of radical transparency, employee advocacy has become a tremendous asset for … Continue reading Are Your Employees Advocates for Your Firm?
