Ben Duchesney — March 14, 2018 — March 14, 2018 Think of your favorite customer. With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they … Continue reading How to Personalize Emails Based On What You Know
Dave Charest — March 9, 2018 Follow @DaveCharest — March 9, 2018 It’s likely you’re doing everything you can to provide a great experience when you’re face to face with your customers. You often know their names, personal preferences, and you enjoy interacting with them. After doing business with you, they leave with a smile. … Continue reading What It Means To Personalize Your Email Messages
Ryan Phelan — February 22, 2018 Follow @ryanpphelan — February 22, 2018 If you’re a B2B marketer who wants to send me a cold prospecting email, I have this warning for you: I’m going to mark it as spam. If you send that email to other people at my company, they’re going to mark it … Continue reading Why I Just Marked Your Email as Spam
Rae Steinbach — February 8, 2018 — February 8, 2018 Email marketing can be one of the best tools for connecting with customers, increasing engagement, and building brand loyalty. A 2017 survey from the Direct Marketing Association showed that the average return on investment for email marketing is about $ 30 for every $ 1 … Continue reading 5 Simple Steps to Maximize the Results From Your Email Campaign
Kevin George — December 7, 2017 Follow @imkevin_monk — December 7, 2017 geralt / Pixabay You might have come across some (or all) of the following in your emails: Email starting with Hello [FirstName], Hello [FIRST_NAME LAST_NAME] or simply Hi, Emails with dog food suggestions when you don’t own a dog Offers and discounts on … Continue reading Email Personalization – 6 Mistakes You Must Avoid
Kevin George — December 5, 2017 Follow @imkevin_monk — December 5, 2017 How convenient it is to express yourself through emojis! Chatting has caused an increase in the use of emojis, and now we find ourselves in love with the idea of emojis everywhere. Why then should we avoid using emojis in email subject lines? … Continue reading The Why and How of Using Emojis in Subject Lines
Kevin George — October 6, 2017 Follow @imkevin_monk — October 6, 2017 Hello {{contact.firstname}} , This is the most clichéd start to an email that every marketer is accustomed to using in their marketing emails. With email becoming one of the most dominant marketing channels for customer acquisition and retention, it is important to treat … Continue reading How to Personalize Emails Beyond the ‘First Name’
Ellen Hart — August 28, 2017 — August 28, 2017 freephotocc / Pixabay Providing a personalized brand experience is no longer a nice-to-have for businesses. In today’s saturated marketplace, digitally competent consumers are well aware that they can choose from hundreds of companies for any given product or service. As a result, consumers are far … Continue reading 3 Ways to Boost Email Relevancy With Personalized Imagery
Steve Hamm — August 24, 2017 Follow @maasprosrdu — August 24, 2017 TeroVesalainen / Pixabay Email marketing is a type of relationship marketing. Unfortunately, it’s often carried out in ways that fall short of this. For example, mass mailings of the same content to everyone on a list, while convenient, aren’t personal. They are generic … Continue reading Get Personal with Your Email List: 3 Personalization Tips
Katie Sweet — August 18, 2017 Follow @misskatiehrdy — August 18, 2017 According to the Radicati Group, 269 billion emails are sent and received every day. While there are certainly other channels marketers can use to reach customers, 72% of consumers indicate that they still prefer email as their main method of communication. And, of … Continue reading 4 Use Cases for Personalizing Emails at Open Time
