Amir JirbandeyMay 10, 2015 There is no denying that email is now used everywhere. Emails from your distant friends abroad, promotions from your favourite stores, your monthly bank statements to your fridge sending you an email telling you to buy milk on on your way home. So it will come as no surprise that email … Continue reading How Email Marketing Shaped Modern Politics
Graham JonesMay 10, 2015 The Huffington Post writes several headlines for every article and then tests them to see which one works best. Over at Upworthy, they write 25 headlines for every article and will measure which one gets the most readers, ultimately sticking with that one. Headline writing for popular media sites is now … Continue reading What Is The Fastest Way To Write Engaging Email Subject Lines?
What kinds of data should you be uploading into your ESP? Columnist Andrew King outlines that and more to help boost the relevance of your emails. Andrew King on May 8, 2015 As an email marketing consultant, I frequently talk to marketers about the benefits of segmentation, personalized content and automation. Marketers are generally in … Continue reading Email Segmentation, Personalization, Automation: Getting Important Data Into Your ESP
Ryan PinkhamMay 8, 2015 Small business owners understand better than anyone how important it is to be able to adapt to change. This is true for all industries, but is especially true for a business like Austin-based publishing company, Octane Press. “I’ve been involved in the book publishing industry for a long time, and have … Continue reading How To Build Vendor Relationships And Increase Sales With Email Marketing
Bonnie HarrisMay 7, 2015 After 21 years taking the stage on The Late Show, David Letterman has sadly announced his retirement. Not only leaving behind years of laughter and a comedic legacy, Letterman has also produced valuable lessons for email marketers searching for success. Just as Letterman’s producers would work endlessly behind-the-scenes to ensure his … Continue reading Email Marketing and the Late Show
Miranda PaquetMay 7, 2015 Arlet Koseian was ready for a change. Living in New York City and working hard to climb the corporate ladder, Arlet began thinking about what her life would be like if she became her own boss. “I loved living in New York, but it was taking its toll on me,” Arlet … Continue reading Don’t Let These 4 Email Marketing Fears Hold Your Business Back
VerticalResponseMay 6, 2015 Figuring out what makes your subscribers tick can be a head-scratcher. Why does one email marketing campaign perform well, while another perfectly good one seems to fall flat? We’ve previously covered some of the reasons why habitual email nonresponders become that way, and provided you with tips for re-engagement. But what do … Continue reading 3 Tips to Wake up NonResponders & Boost Email Open Rates
Laura NollMay 5, 2015 In the midst of early summer half marathon training, I realized that these worlds of mine — running and email — aren’t quite so different. In fact, many of the secrets runners use in their training can help us be significantly better marketers when applied to email. Set Goals Runners rarely … Continue reading The Runner’s Guide to Email
Jason CampbellMay 2, 2015 The “P” in RFP doesn’t have to stand for “pain.” Below are 4 tips that will make your RFP process an asset instead of a chore. 1. Start From Scratch If you’re not getting the results you want or need from your RFP process, my first tip is go back to … Continue reading 4 Tips For Better RFP Responses
Marcus TgettisMay 2, 2015 A poor hiring decision can leave its mark on your business. While monetary loss might be the first cost that comes to mind, a bad hiring decision also has the power to negatively impact employee satisfaction, customer experience, and the overall productivity of your business. A recent survey from online employment … Continue reading Hiring to Win: 5 Common Hiring Mistakes You Never Want to Make
