As Canadian subscriber growth slows, columnist Kevin Gallant explains how email marketers can get up to speed on CASL and increase clicks. Kevin Gallant on May 15, 2015 It came as no surprise that the Canadian Anti-Spam Legislation (CASL) was going into effect. Although rumors were circulating about the new policy as early as 2010, … Continue reading The Impact Of Canadian Anti-Spam Legislation On Subscriber Rates
Scott LambertMay 15, 2015 As a business owner, email marketing is an important tool in your inbound marketing strategy because it helps you build an ongoing (and hopefully lucrative) relationship with your customers. Because a prospect has to give you permission to market to them through email, the relationship tends to be more personal. It … Continue reading How To Romance Prospective Customers Through Email Marketing
Ryan PinkhamMay 14, 2015 Deciding where to invest your marketing dollars isn’t a decision you take lightly. You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. Email marketing is … Continue reading 29 Reasons To Use Email Marketing (As Told By Small Business Owners)
Ryan PinkhamMay 14, 2015 The Chicago Network was founded in 1979 to foster connections among Chicago’s women leaders. Through these connections, the organization now also plays an active role in cultivating the next generation of women leaders. Through its 35-year history, the network has grown to more than 450 members, representing more than 60 industries … Continue reading How To Use Email Marketing To Build Your Membership Organization
Eric HammisMay 14, 2015 How is email marketing still thriving? It’s a question many business owners and marketers probably ask themselves. Believe it or not, the answer is quite simple: consumers enjoy receiving promotional emails. If that doesn’t explain it all, I don’t know what does. According to a recent survey, 91% of U.S. adults … Continue reading Email Marketing: By The Numbers (Infographic)
Tim AsimosMay 13, 2015 Unlike batch-and-blast email marketing, drip programs offer an effective way to stay engaged with a targeted audience over an extended period of time. By delivering the right message, at the right time, to the right person, you’ll greatly increase the impact of your efforts. Email marketing drip programs (also known as … Continue reading 5 Easy Steps to Create an Email Marketing Drip Program
Sandra Jean-LouisMay 12, 2015 It’s still too early to gauge the total impact CASL will have in the marketplace. After all, it’s been less than a year since it came into effect. And if you’re Canadian, you’ll agree that CASL was never going to automatically reduce the volume of SPAM that lands in your inbox. … Continue reading Email Marketing After CASL: 3 Lead Gen Tactics You Shouldn’t Ignore
Laura NollMay 12, 2015 Email marketing continues to be the workhorse of the marketing industry as users continue to grow and message types evolve. With the recent release of new data on eMarketer, these are the email stats you must know right now. 1. 72.4% of the US population uses email. Including more than 84% … Continue reading Top 5 Email Stats You Must Know Now
Eric HammisMay 11, 2015 As I mentioned in an earlier blog post, email marketing is alive and thriving. Despite it being a digital marketing strategy from the earlier days of the internet, it’s still being used today and is turning great results. However, email marketing isn’t the same as it used to be, and there’s … Continue reading 5 Tips To Have Your Emails Standout
Azure CollierMay 11, 2015 Your email marketing seems to be working. You’re getting people to open your emails, and your readers appear to be interested in the content you’re sending out. But there’s one problem — even though people are opening, only a handful of readers are clicking on the links you include. What’s going … Continue reading How to Get More Clicks in Your Emails
