Connor Benedict February 16, 2021 Did you know that a strong email marketing campaign has one of the highest returns on investment of all forms of marketing? If you want to put together a strong email marketing campaign for your business, you can follow a few best practices — from the timing of your messages … Continue reading Accountant Email Marketing Must-Haves
Jennifer Lyons January 28, 2021 As more businesses shift towards more customer-centered values and business models, customer journey mapping is quickly becoming a rising star in marketing strategy. Customer journey mapping does not guarantee better customer engagement on its own, but it can be an essential tool for gaining a deeper understanding of your customers’ … Continue reading How To Personalize Email Marketing With Customer Journey Mapping
Larisa Bedgood January 22, 2021 Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Some of … Continue reading Tactics to Skyrocket Your Email Marketing Success for 2021
Syed Balkhi December 2, 2020 Email marketing is widely regarded as the best way to grow companies of all sizes. When you consider that the average email campaign has a return on investment of 4,400%, the impact of this strategy becomes clear. Business owners know that consumers worldwide, regardless of their interests, use email to … Continue reading Email Marketing and Business Growth: What You Need to Know in 2021
Brian Wallace November 25, 2020 90% of marketing experts say email engagement is their primary method in measuring content performance. Almost the same, 87% of marketing experts say email is one of their top channels for organic distribution. On top of that, email marketing is free. With that comes many options. 59% of marketing professionals … Continue reading How To Choose An Email Marketing Platform [Infographic]
Angela Hausman, PhD November 24, 2020 Create a winning email marketing strategy to enjoy the best ROI of any marketing strategy. Yet, email marketing involves a complex web of actions, from attracting subscribers to maintaining a connection that reduces churn to deliver profits. Today, we’ll break down this complexity to deliver optimal results from your … Continue reading Create a Winning Email Marketing Strategy That Explodes ROI
Hachem Ramki November 17, 2020 It’s a document that’s as bitter to draft as it is to send, but rejection letters, or rejection emails, are an essential process to have, especially for companies with frequent recruitment campaigns. A lot of recruiters and HR do not fully see the benefit of these rejection letters. Most of … Continue reading 3 Things to Consider Before Hitting “Send” on That Rejection Email
Dildeep Singh November 4, 2020 Cold emails are the new generation of cold phone calls, but far less intrusive. They are emails that are written and sent without prior permission from the recipient. Senders and sendees alike both prefer cold emails over cold calls. It’s worth knowing how to write a cold email because emails … Continue reading Cold Email Marketing on a Budget
Shweta Dawar November 3, 2020 If you have been wondering what an email marketing funnel is, you are in the right place. In this blog post we are going to talk all about how to create an email marketing funnel from scratch and the best tools you can use for creating one. What is a … Continue reading Email Marketing Funnel: The Guide
Paula Chiocchi October 29, 2020 A lot has already been written about how the current health and economic challenges are affecting businesses, and marketers in particular. But what may be surprising, is that while many B2Bs have reduced their overall marketing spend this year, email and digital ads are thriving. eMarketer forecasts that US B2Bs … Continue reading 5 Reasons Digital & Email Marketing Should Get Your Vote Now
