by Suzanne Stock July 1, 2016 Follow @https://twitter.com/marketscanJuly 1, 2016 In a world where buyers have more choice than ever, it is increasingly important to develop meaningful business relationships with the right people. Your target audience wants to feel that you genuinely care about their specific needs and problems; they want to be treated like … Continue reading 3 Great Reasons to Personalize Your B2B Email Marketing Messages
Category Archives: Email Marketing Tools
14 Ways to Avoid Email Spam Filters
by Elna Cain June 22, 2016June 22, 2016 Do you spend hours painstakingly crafting an email for your new marketing campaign only to get a poor open rate in return? The number one reason your email isn’t read is because it automatically gets sent to the spam folder by your user’s email provider (Gmail, Outlook, … Continue reading 14 Ways to Avoid Email Spam Filters
Measuring email effectiveness in retail banking
As more consumers look to deal with their banks online, banks need to know the impact of email campaigns. Columnist Jose Cebrian discusses some key tactics. Jose Cebrian on June 6, 2016 For most industries, email is generally considered a very high ROI marketing channel. But the retail banking sector seems to be an exception … Continue reading Measuring email effectiveness in retail banking
How to Choose the Right Cold Email Outreach Tool
by Tara Thomas May 29, 2016 Follow @tinytaratMay 29, 2016 Let’s face it. If you are a marketer in the online B2B or B2C world, chances are you need to do a lot of email outreach. What’s worse, a lot of this outreach is ‘cold’ – meaning the people who you are sending emails to … Continue reading How to Choose the Right Cold Email Outreach Tool
Use These Email Marketing Tools For More Conversions
by Susan Gilbert May 23, 2016 Follow @SusanGilbertMay 23, 2016 Increase Sales and Website Traffic with 4 Email Marketing Tools Today I have some email marketing resources to help you improve your website leads and sales. Here’s four links with tips and tricks to kick start your Monday. Reaching your subscribers and converting leads can … Continue reading Use These Email Marketing Tools For More Conversions
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