VerticalResponse — January 22, 2019 Follow @VR4SmallBiz — January 22, 2019 200degrees / Pixabay You use email marketing to engage customers and boost sales, but how do you know your campaigns are effective? Is email helping you achieve your goals? Are you reaching your readers? Are your emails getting opened? The only way to know … Continue reading Measure Your Email Marketing Success With KPIs
Kevin George — January 18, 2019 Follow @imkevin_monk — January 18, 2019 niekverlaan / Pixabay Email marketing when well-executed can bring in a huge revenue for your business. Whether you want to build brand reputation, yield new customers and retain the old ones or drive evangelists who look forward to hearing from you, a thoughtfully … Continue reading How to Stop Losing Out on the Email Marketing Budget
Jomer Gregorio — December 28, 2018 Follow @JomerGregorio — December 28, 2018 The digital marketing landscape has significantly evolved for the past recent years, with new and more advanced platforms, tools, and strategies being introduced for different marketing objectives and agendas year by year. However, these rapid advancements don’t leave out the more than a … Continue reading Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy [Infographic]
Amreen Bhujwala — November 15, 2018 — November 15, 2018 Building out an email marketing campaign seems fairly simple. All you need to do is draft amazing content, add some eye-catching graphics, find your email list, and hit send. You have the opportunity to reach out to your customers whenever you want, keep them abreast … Continue reading 10 Best Email Drip Campaign Examples
Aastha Sirohi — November 6, 2018 — November 6, 2018 Whether you geek out on statistics or despise them, they are the key to revealing if our marketing plans are really working (or aren’t). We measure, record and analyze even the simplest things in life, so how can something as valuable as our email marketing … Continue reading What is the Average Click-Through-Rate for Email?
James Scherer — October 30, 2018 — October 30, 2018 Email is one of the biggest drivers of sales around Black Friday. Do you have your strategy in place? This article will focus on five major email marketing tactics, specifically for Black Friday. The tactics in this post have increased purchase-rates by 90%, on average, … Continue reading 5 Email Marketing Tactics to Increase Sales by 90% This Black Friday
Jon-Mikel Bailey — October 19, 2018 Follow @jonmikelbailey — October 19, 2018 Email has died a thousand deaths. And each time, it comes back stronger and better than ever. Email isn’t going away. Social media needs it, businesses need it, and we all still need it. Email is still one of the best channels for … Continue reading A Simple Process for Email Marketing
Emily Wiseheart — October 17, 2018 — October 17, 2018 ‘Send anxiety’ – it’s a real thing. I have been sending emails my entire career, and to this day I still hear a little voice saying, “Read it one more time. There must be a typo somewhere…” It’s good to carefully check your email, but … Continue reading How to Send Emails With More Confidence
Amreen Bhujwala — October 8, 2018 — October 8, 2018 When it comes to email marketing, standing out from the crowd is a good thing. You are fighting off way more brands than you can even imagine just to get into the coveted inbox space of your contacts. To get an idea of what we’re … Continue reading Measuring Email Marketing Success: Opens vs. Clicks
VerticalResponse — October 4, 2018 Follow @VR4SmallBiz — October 4, 2018 Before we dig into our interplanetary advice (no, really, anyone from anywhere can use these tips), let’s take a step back. You can’t even begin to create an effective promotional email if you don’t know what your goal is. Ask yourself: What are you … Continue reading 5 Tips for Writing a Stellar Promotional Email
