Category Archives: Email Marketing Strategy

6 Ways in Which Email Marketing Can Boost D2C Sales

Alon Ghelber September 29, 2020 Direct-to-Consumer sales or D2C sales is a business model that refers to the transfer of goods right from the manufacturer to the end customer without the involvement of any intermediaries. The demand for email marketing has risen due to COVID-19. Nowadays, many manufacturers are getting into a direct sales model … Continue reading 6 Ways in Which Email Marketing Can Boost D2C Sales →

Strategic Email Marketing for Administrative Services Businesses

Email Marketing Strategy

Leslie Finlay September 24, 2020 A common thread through just about every industry is the effectiveness of email marketing. When used right, email marketing for administrative services can directly engage your audience and even help you get more out of the rest of your marketing efforts too. Email is an effective, low-investment way to market … Continue reading Strategic Email Marketing for Administrative Services Businesses →

A Comprehensive Email Marketing Summary

Email Marketing Strategy

Dildeep Singh August 24, 2020 Email marketing is, by definition, the practice of marketing to people via email. A company sends an email marketing campaign to promote products and services to develop relationships with potential clients and customers. Think of an email marketing campaign as being the modern digital version of direct mail marketing. What … Continue reading A Comprehensive Email Marketing Summary →

How to Build an Email Marketing Strategy to Survive Beyond COVID

Email Marketing Strategy

David Gasparyan August 18, 2020 Businesses have faced an up-and-down battle in 2020. The Covid-19 pandemic has spurned waves of openings and closings, fluctuating marketing trends, and wavering consumer confidence. While there is hope for a return to normalcy sooner rather than later, a recent study from McKinsey & Company reveals that “most Americans continue … Continue reading How to Build an Email Marketing Strategy to Survive Beyond COVID →

The 5 Best Sales Prospecting Email Templates That Get Responses

Email Marketing Strategy

Rob Steffens July 30, 2020 Sending out a prospecting email is a simple and useful way of connecting with someone who would benefit from what you have to offer. Unfortunately, it’s all too easy for sales pros to get caught up in the numbers game and send off lots of boring emails that fall flat. … Continue reading The 5 Best Sales Prospecting Email Templates That Get Responses →

Empowering Email Marketing Strategy With Artificial Intelligence (AI)

Email Marketing Strategy

Debra Murphy July 1, 2020 AI is expected to yield $ 14 trillion additional revenue and 38% increase in profitability by the year 2035. It has helped businesses enhance their customer experience by approaching them with relevant and data-driven insights. It’s high time small businesses start making the most of this AI revolution. AI can … Continue reading Empowering Email Marketing Strategy With Artificial Intelligence (AI) →