Google Search, Ad Tools Had A $283B Economic Impact In U.S. by Laurie Sullivan @lauriesullivan, June 1, 2018 Google’s search and advertising tools helped to provide $283 billion of economic activity for more than 1.5 million U.S. businesses, website publishers, and nonprofits in 2017, according to company stats. An annual report published Thursday focuses on … Continue reading Google Search, Ad Tools Had A $283B Economic Impact In U.S.
Charles Knadler — May 29, 2018 Follow @enerbank — May 29, 2018 “The fintechecosystem that sprung up in the wake of the 2008 financial crisis has grown and matured. The early companies developing and marketing fintechapplications (fintechs) set out to disrupt or displace traditional banks. But fintechshave largely come to see banks as partners in … Continue reading Industrial Banks: What Are They and How Do They Impact the Economy?
Greetje den Holder — July 4, 2017 Follow @GdenHolder — July 4, 2017 To me, circular economy always sounds like an amazing concept, but I have a hard time coming up with ideas of how to contribute. That is why for this week, I have looked for inspiring circular economy examples and I want to … Continue reading Need Inspiring Examples of Circular Economy? Here are 5!
Ari Rabban — February 28, 2017 Follow @arabban— February 28, 2017 Technology is evolving at a breakneck pace these days, and established companies across the spectrum are struggling to keep up. Just trying to integrate old systems with new processes is costing businesses upward of $ 590 billion per year. But where larger companies have … Continue reading The New API Economy: 3 Keys to Thriving in It
Columnist Chandar Pattabhiram explains the new Engagement Economy — a world where everyone and everything is connected, fundamentally shifting the relationships between buyers and sellers. Chandar Pattabhiram on February 2, 2017 Last week, Marketo’s Chief Executive Officer (and my boss), Steve Lucas, introduced a bold new concept: the Engagement Economy. This is a world … Continue reading Back to the future with the Engagement Economy
Kelley Schultz — December 23, 2016 — December 23, 2016 The Google Display Network, also know as GDN, reaches 90% of internet users worldwide, appearing on over two million websites and in over 650,000 apps. For a digital advertiser, GDN is one of the most efficient ways to expand your presence into the display ecosystem. … Continue reading Skeptical of GDN? 4 Tips That Will Change Your Mind
Fabrizio Moreira — November 28, 2016 Follow @FabrizioMoreira— November 28, 2016 The late, great Ray Bradbury quipped while speaking at a Brigham Young University forum in the 1980s, “I haven’t watched the news in years. If it gets bad enough they’ll tell me.” Bradbury was an incurable optimist. Looking at the news many believe the … Continue reading No Matter How Bad It Gets, Don’t You Believe It
by Carlos SeraAugust 27, 2016 “How Investment Advisors Hurt Millennials and How Millennials Hurt Themselves” As the father of four Millennials, I am angry at the blatant disregard Investment Advisors show towards Millennials. The most egregious disregard is the recent advent of automated investing as a way of catering to the investment wants, not needs, … Continue reading E Trade Adaptive Portfolio Review – A Millennial Tale
by Rick Whittington Follow @rickwhittingtonAugust 8, 2016 Here’s something to consider: Your economic development organization’s website doesn’t need to win an IEDC award (or other award) to be successful. Why do I say that? Take a look at the winner’s list from 2015 and there’s at least one economic development website that’s not even mobile … Continue reading 9 Things Modern Economic Development Organization Websites Need To Be Successful
Bob HutchinsOctober 13, 2015 Never in all of human history have we had so many tools for communication. There’s just one little problem: Who cares? Not about the tools, but the message. Who cares? Whether you’re a long-time social media user or new to the game, you’ve probably noticed that getting people to listen and … Continue reading 3 Questions You Must Answer to Survive the Attention Economy