Frederik Bussler — March 18, 2020 It’s been said that content marketing is the only form of marketing left, as it creates trust, builds relationships with your target audience, and is a high-conversion strategy. Trust is especially important in finance, as prospects are risking their financial security by doing business with you. On the flip … Continue reading What Financial Marketing Looks Like in 2020
Seyi Tinubu — February 14, 2020 Philanthropy, from the Greek words phil- (loving) + anthropos (humankind), is the word on every millionaire’s mouth. Although rooted in generosity, philanthropy often gets a bad reputation as being more about giving the rich and powerful an opportunity to boast about their charity than about solving social issues. Yet … Continue reading 4 Ways That Philanthropy Can Drive Economic Growth
By Tim Bajarin May 09, 2019 In a country as deeply divided as the United States, it might take a serious existential threat from without to unite us. We face such a threat from China, if we only realized it. It’s a gradual, mostly quiet threat: we are the frog in that proverbial slowly boiling … Continue reading A distracted, divided U.S. is no match for China’s long-term plan for domination
Derek Gleason — May 2, 2019 — May 2, 2019 The concept of “economic moats” came from a 1999 Fortune article by Warren Buffett: The key to investing is [. . .] determining the competitive advantage of any given company and, above all, the durability of that advantage. The products or services that have wide, … Continue reading Economic Moats: Who Has Them? And How Do You Get One?
Brian Wallace — September 20, 2018 Follow @nowsourcing — September 20, 2018 Driving more innovation and responsible for more than 3/4 of all private sector research and development, advanced US manufacturing is growing into an essential industry. Though our imports far surpass our exports, American manufacturing supports the economy as well as local communities. For … Continue reading How Advanced Manufacturing Is Driving The U.S. Economy [Infographic]
Google Search, Ad Tools Had A $283B Economic Impact In U.S. by Laurie Sullivan @lauriesullivan, June 1, 2018 Google’s search and advertising tools helped to provide $283 billion of economic activity for more than 1.5 million U.S. businesses, website publishers, and nonprofits in 2017, according to company stats. An annual report published Thursday focuses on … Continue reading Google Search, Ad Tools Had A $283B Economic Impact In U.S.
Charles Knadler — May 29, 2018 Follow @enerbank — May 29, 2018 “The fintechecosystem that sprung up in the wake of the 2008 financial crisis has grown and matured. The early companies developing and marketing fintechapplications (fintechs) set out to disrupt or displace traditional banks. But fintechshave largely come to see banks as partners in … Continue reading Industrial Banks: What Are They and How Do They Impact the Economy?
Greetje den Holder — July 4, 2017 Follow @GdenHolder — July 4, 2017 To me, circular economy always sounds like an amazing concept, but I have a hard time coming up with ideas of how to contribute. That is why for this week, I have looked for inspiring circular economy examples and I want to … Continue reading Need Inspiring Examples of Circular Economy? Here are 5!
Ari Rabban — February 28, 2017 Follow @arabban— February 28, 2017 Technology is evolving at a breakneck pace these days, and established companies across the spectrum are struggling to keep up. Just trying to integrate old systems with new processes is costing businesses upward of $ 590 billion per year. But where larger companies have … Continue reading The New API Economy: 3 Keys to Thriving in It
Columnist Chandar Pattabhiram explains the new Engagement Economy — a world where everyone and everything is connected, fundamentally shifting the relationships between buyers and sellers. Chandar Pattabhiram on February 2, 2017 Last week, Marketo’s Chief Executive Officer (and my boss), Steve Lucas, introduced a bold new concept: the Engagement Economy. This is a world … Continue reading Back to the future with the Engagement Economy
