Zack FaganAugust 7, 2015 It’s not easy to run an eCommerce store. Nor is it cheap. So any tool which makes running your business easier and more effective AND is free is like winning the lottery…while on vacation…after having already won the lottery. Since that’s the case, we decided to put together a HUGE list … Continue reading 62 Free Tools for eCommerce Shop Owners
Rodney SalazarAugust 6, 2015 Years ago, if you wanted to set up an eCommerce site, you would have had to raise capital and hire expensive designers and programmers. Today, the situation is much different. Thanks to helpful tools and software platforms, just about anyone can set up an online store. Rather than spending months in … Continue reading 5 Things to Know About Ecommerce
Rachel MooreAugust 6, 2015 You’ve heard the stat before: up to 60 percent of the sales cycle is already complete before your prospect ever picks up the phone and speaks to a rep. That means that the vast majority of selling happens online: on your website and through your content. It also means that your … Continue reading The 5 W’s of the Buyer’s Journey
Elisa SilvermanAugust 4, 2015 I thought I’d found the perfect computer bag. I’d bookmarked the site weeks ago, but continued my due diligence search before committing to it. Now I was ready. I went back to the site to buy the perfect computer bag (my research confirmed that it was) in my preferred color – … Continue reading How Understanding Your Customers Can Justify Higher Pricing
Ben LuthiAugust 3, 2015 Internet banks are revolutionizing the way we interact with our money. Also known as direct banks or Internet-only banks, they offer their services solely via the Web, lacking physical branches. While Internet banks are becoming increasingly popular, some customers still have reservations about making the switch from the traditional brick-and-mortar bank. … Continue reading How an Online Bank Could Improve Your Money Management Skills
Angelica ValentineAugust 1, 2015 While low-cost retail leaders like Amazon dominate online retail, a race to the bottom can seem like the only way to keep up. After all, Time reports that Amazon owns 23% of online retail market share. The world of e-commerce is a hyper-competitive space. A/B testing various aspects of the online … Continue reading 3 Tactics to Increase E-commerce Sales
Stacey RudolphJuly 31, 2015 Shopping cart abandonment? Are you concerned why people are not completing their purchases? Well, we might have a thing or two to tell you that might help. Study the following 15 effective checkout optimization tips and watch your conversions grow! Fix Design Loopholes Your buyer’s initial decision – to buy or … Continue reading 15 Effective Checkout Optimization Tips For Better Conversions
Amazingly, one in five calls are abandoned by consumers due to hold times or other issues tied to poor phone customer service practices. Greg Sterling on July 31, 2015 A new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and call growth projections from BIA/Kelsey, argues … Continue reading Report Pegs “Click-To-Call Commerce” At More Than $1 Trillion Annually
Combining the insights of e-commerce and traditional shopper marketing can bolster your brand’s market share, explains columnist Benjamin Spiegel. He walks you through some ways to close the gaps between them. Benjamin Spiegel on July 30, 2015 As much as we all love terms like “breaking down silos” and “omni-channel,” we all know there is … Continue reading The Missing Link Between Shopper Marketing And E-Commerce
Eric HammisJuly 29, 2015 Around the world everywhere, shopping carts are left abandoned, where they slowly sit and wait. Now we’re not literally talking about shopping carts in a grocery store, although there probably are shopping carts sitting in parking lots abandoned. But we’re not talking about these shopping carts. We’re talking about online shopping … Continue reading Understanding The Online Abandoned Shopping Cart (Infographic)
