Category Archives: Disruption Trends

It Didn’t Disrupt Mobility Works Campaigns After Data Axle Gobbled Up Exact Data

It Didn’t Disrupt MobilityWorks Campaigns After Data Axle Gobbled Up Exact Data by Laurie Sullivan  @lauriesullivan, August 20, 2021 Disruption often comes with mergers and acquisitions, at least temporarily, but not for Data Axle USA, which announced it acquired Exact Data earlier this month. Chris Paczak, CMO at MobilityWorks, a large retailer of wheelchair-accessible vehicles with … Continue reading It Didn’t Disrupt Mobility Works Campaigns After Data Axle Gobbled Up Exact Data

4 disruptive, uncomfortable, yet inevitable martech trends

Industry veteran Jep Castelstein on the future of martech. Darrell Alfonso on February 11, 2021 One thing I am always interested in is where martech is headed. Recently I had a chance to speak with Jep Castelstein, a leading independent martech technical architect who has worked on some of the world’s most complex martech implementations. … Continue reading 4 disruptive, uncomfortable, yet inevitable martech trends

Leverage Disruptions and Elevate your Brand Image

Daniel Burrus January 12, 2021 As an executive or leader in your organization, you’re managing many things: the company’s image, numerous projects, and a talented group of people. But you’re also managing many other important things, including disruptions from both inside and outside of your industry, how others perceive your company as you manage or … Continue reading Leverage Disruptions and Elevate your Brand Image