Buyers are on “the customer journey of a lifetime” coming off of a two-year period where digital became dominant and relationships were forged behind screens. Chris Wood on March 29, 2022 Editorial director Kim Davis kicks off MarTech with his keynote address. Image: Third Door Media. “It’s been necessary at one time or another … Continue reading Breaking down the digital transformation of today’s customer journeys
Revenue Lost By Poor Digital Experience Can Now Be Measured by Laurie Sullivan , Staff Writer @lauriesullivan, March 17, 2022 Tracking the performance and qualifying the financial impact of a customer’s digital experience typically requires the ability to analyze data and benchmark it to compare to others in the industry. Developers at Qualtrics XM believe they … Continue reading Revenue Lost By Poor Digital Experience Can Now Be Measured
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success Constantine von Hoffman on March 10, 2022 The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense, confirmed that digital transformation … Continue reading Only 11% of CMOs say they have achieved digital transformation goals
You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free. Kim Davis on March 9, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest … Continue reading Digital transformation is about preparing for the future
Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations. Karen Burka on March 4, 2022 Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Throughout this process, digital technologies become infused throughout the brand’s … Continue reading What is digital transformation?
8 Tips for Building and Managing a Successful Digital Business Brad Anderson / 08 Feb 2022 From online shopping and telehealth services to remote working and virtual workout sessions, digital business offerings are rapidly growing to meet market demands. Consumers rely on digital platforms for various daily activities, and there’s no better time than … Continue reading 8 Tips for Building and Managing a Successful Digital Business
Daglar Cizmeci December 29, 2021 The digital space has very much developed and evolved over the last decade alone and talks of digital transformation have very much become a buzzword in the tech space. From the use of cloud-based software to apps for essentially anything you’d like, companies and research firms use digital transformation to … Continue reading 7 Main Principles of Digital Transformation
Hard Work And The Olden Days of Digital Media by Cory Treffiletti , Featured Contributor, December 22, 2021 I was reminiscing about the good old glory days of digital media recently. I have been lucky enough to be blazing a path in digital media since back in 1994, when digital media was primarily email addresses … Continue reading Hard Work And The Olden Days of Digital Media
Swapnil Bhagwat December 7, 2021 Digital transformation integrates computer-based technologies that stimulate a complete assessment of a company’s products, services, processes, and strategies on both a cultural and a business level. Digital transformations are undertaken to engage better and serve a company’s customers and employees to make them more competitive and productive. In many ways, … Continue reading How Important is Digital Transformation for Business Continuity?
At the DPAA Summit in New York, it’s clear that pipes are getting connected, loops closed. Chris Wood on November 24, 2021 “In general, the old barriers to OOH advertising are coming down,” said Connor Burden, Co-Founder of OOH marketplace AdQuick. “With the timelessness of OOH advertising, we knew the pandemic wouldn’t last forever and … Continue reading The OOH industry’s digital transformation encourages marketers to test and learn
