Category Archives: Digital Transformation

Digital CX: Businesses need them, yet struggle to create great experiences

Digital Transformation

Survey finds only 38% of marketers they have clearly defined goals and strategies for digital customer experience. Constantine von Hoffman on April 1, 2022 Marketers know they need great digital customer experience, but few know how to get it.  While 84% agree that businesses must deliver excellent digital customer experience to survive, only 38% say … Continue reading Digital CX: Businesses need them, yet struggle to create great experiences →

Breaking down the digital transformation of today’s customer journeys

Digital Transformation

Buyers are on “the customer journey of a lifetime” coming off of a two-year period where digital became dominant and relationships were forged behind screens. Chris Wood on March 29, 2022   Editorial director Kim Davis kicks off MarTech with his keynote address. Image: Third Door Media. “It’s been necessary at one time or another … Continue reading Breaking down the digital transformation of today’s customer journeys →

Revenue Lost By Poor Digital Experience Can Now Be Measured

Digital Transformation

Revenue Lost By Poor Digital Experience Can Now Be Measured by Laurie Sullivan , Staff Writer @lauriesullivan, March 17, 2022 Tracking the performance and qualifying the financial impact of a customer’s digital experience typically requires the ability to analyze data and benchmark it to compare to others in the industry. Developers at Qualtrics XM believe they … Continue reading Revenue Lost By Poor Digital Experience Can Now Be Measured →

Only 11% of CMOs say they have achieved digital transformation goals

Digital Transformation

Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success Constantine von Hoffman on March 10, 2022 The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense, confirmed that digital transformation … Continue reading Only 11% of CMOs say they have achieved digital transformation goals →

What is digital transformation?

Digital Transformation

Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations. Karen Burka on March 4, 2022 Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Throughout this process, digital technologies become infused throughout the brand’s … Continue reading What is digital transformation? →

8 Tips for Building and Managing a Successful Digital Business

Digital Transformation

8 Tips for Building and Managing a Successful Digital Business Brad Anderson / 08 Feb 2022   From online shopping and telehealth services to remote working and virtual workout sessions, digital business offerings are rapidly growing to meet market demands. Consumers rely on digital platforms for various daily activities, and there’s no better time than … Continue reading 8 Tips for Building and Managing a Successful Digital Business →

How Important is Digital Transformation for Business Continuity?

Digital Transformation

Swapnil Bhagwat December 7, 2021 Digital transformation integrates computer-based technologies that stimulate a complete assessment of a company’s products, services, processes, and strategies on both a cultural and a business level. Digital transformations are undertaken to engage better and serve a company’s customers and employees to make them more competitive and productive. In many ways, … Continue reading How Important is Digital Transformation for Business Continuity? →

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