Angela Hausman, PhDJune 12, 2015 Last week, we began our discussion of 14 must-have metrics for digital marketing. We left off with those related to traffic generation. Today, we’ll talk about the rest of the must-have metrics for digital marketing. Must-have metrics for digital marketing Must-have metrics #6: Conversion rate Conversion metrics should be tied … Continue reading 14 Must-Have Metrics for Digital Marketing: Conversion and Revenue
Brian BasilicoJune 8, 2015 Jogging With A Walkman One of the coolest tools that I ever had in my audio arsenal was the ability to record phonograph records and put them on audio cassette to take them with me in my car. Then along came the Walkman. Now I had the ability to run and … Continue reading What Is A Digital Sales Funnel?
Paula ClaponJune 11, 2015 Data is at the basis of digital marketing. It’s what gives it the much craved power of analytics, real-time optimizations and audience insights. But sometimes there seems to be too much data, prompting questions like: What are the most important metrics? How often should I check them? What’s the minimum time … Continue reading Which Digital Marketing Metrics Are Most Useful?
Steve CameronJune 9, 2015 Online advertising is easy… at least it’s made to look that way by those that sell it. Anyone who has dipped their toes in the Google waters knows that it is actually far from easy. Sure, it’s easy to set up your account and get your ads running, but it’s hard … Continue reading What Can Online Advertisers Learn from Print?
ZOG DigitalJune 9, 2015 Talk shows have always influenced American culture—from the golden days of Ed Sullivan and Johnny Carson, to the modern age of late night newcomers and an endless variety of digital competitors. These shows offer entertainment, variety, and opinions that viewers care about, driven by a single voice. Each night, talk show … Continue reading Late Night Talk Shows Influence Digital Trends
Brandon GrimesJune 6, 2015 Careers and Digital Marketing Having a career in digital marketing can be fun, hectic, stressful, rewarding, and gratifying all rolled into one. Some days you wake up ready and willing to conquer the world with your new tech client that needs help bringing visibility to their new product. Other days you … Continue reading Skills You Need for a Career in Digital Marketing
Brent PohlmanJune 5, 2015 What I am learning through this process is that it touches your entire company. It is not just a marketing idea. It is not only about technology. It is not only about processes. It literally is a new way of thinking and a move toward being competitive in a new environment. … Continue reading Where Do You Start With Respect to Digital?
Angela Hausman, PhDJune 3, 2015 I ran across this list of the 14 must-have metrics for digital marketing in researching a recent post, so I thought I’d share it with you. The infographic from Digital Marketing Philippines breaks down metrics into traffic building metrics, conversion metrics, and revenue metrics. Today, we’ll only have time to … Continue reading 14 Must-Have Metrics for Digital Marketing
Elizabeth DyrsmidJune 2, 2015 Are you looking to create marketing strategies that work? Digital marketing helps your company grow and thrive by incorporating new marketing strategies. These new strategies help you connect with new customers and keep up with the changing markeg. So which digital marketing strategies should you add first? In this infographic, we … Continue reading 4 Easy Steps To A Strong Digital Marketing Strategy (Infographic)
Jeff FedermanJune 2, 2015 With baseball season upon us, it is a good time to take stock of your marketing game plan, taking a close look at how you are managing the promotion of your business. That includes your marketing spend and how it is allocated. Small business owners consistently say they are overwhelmed and … Continue reading 5 Digital Marketing Rules Every Small Business Needs to Know
