Free tools come at a price — your data. As third-party cookies vanish, marketers must earn trust through transparency, consent and real value. Alan K’necht on July 25, 2025 There is an old web adage, “Either you buy a product or you are the product!” I rephrased this years ago as “It’s the cost … Continue reading Privacy is the new currency in digital marketing
Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign. Digital Marketing Depot on May 5, 2025 A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis … Continue reading What AI adoption in market research means for agency and brand marketers by Digital Marketing Depot
8 Ways to Optimize Your Digital Marketing Without Reducing Your Budget Brian Tatarnic Apr 14, 2025 In today’s fast-paced and uncertain economic conditions, both large and small businesses often face difficult decisions about their marketing budgets. The first instinct is to cut marketing budgets. But a smarter approach is to rethink your digital … Continue reading 8 Ways to Optimize Your Digital Marketing Without Reducing Your Budget
What exactly IS Digital Marketing? Preyah Westmaas Feb 12, 2025 How many times have you scrolled through your phone and an ad pops up for something that you were JUST talking about? Or maybe you were thinking about what to make for dinner and BAM! A delicious-looking recipe for fettuccini alfredo pops … Continue reading What exactly IS Digital Marketing?
Carlie BuffanJan 21, 2025 Mastering Client Success in Digital Marketing In the world of digital marketing, success is often measured by the ability to strike the right balance between delivering results, building strong relationships, and providing value to clients. As a digital marketer, it’s essential to make data-driven decisions and constantly analyze and … Continue reading Mastering Client Success in Digital Marketing
Brands and tech leaders at the DPAA Summit offered a vision of more dynamic omnichannel engagement driven by data and DOOH. Chris Wood on October 13, 2023 Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and … Continue reading Pepsi, McDonald’s and the latest in digital out-of-home
Best of the Bot: Identifying the latest trends in digital marketing See how MarTechBot responds to a prompt; and how the prompt could be improved. MarTechBot on October 4, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The … Continue reading Best of the Bot: Identifying the latest trends in digital marketing
It’s time to prepare for using Event-Based Analytics to evaluate the digital customer journey. Alan K’necht on March 15, 2022 The transformation of how marketers need to approach analytics is underway. It is time to stop thinking about user flow and instead think of a series of events (tasks) that we expect from engaged users. … Continue reading The evolution of digital analytics and marketing
Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing
Kristin Zhivago December 30, 2021 It is now possible to know just about everything about anyone. We leave digital breadcrumbs wherever we go. And since we spend so much time online, that’s a big reveal. As digital marketers, we are in possession of incredibly powerful tools, tools that can be used for good or ill. … Continue reading Digital Marketing Ethics
