Category Archives: Data Management

Out Of The Box: Balancing Data, Discovery And Privacy

Out Of The Box: Balancing Data, Discovery And Privacy by Jim Misener , Op-Ed Contributor, September 26, 2019 A couple Christmases ago, I received two thoughtful and personal gifts: a boxed kit from 23andMe and another from ancestry.com. After almost two years, both remain unopened. In my reluctance to unbox either one lies the tension … Continue reading Out Of The Box: Balancing Data, Discovery And Privacy →

Is Second-Party Data Even A Thing?

Data Management

Is Second-Party Data Even A Thing? by Sean Hargrave , Staff Writer, August 30, 2019 It’s not just me, is it? I know I’m a dinosaur and so don’t always “get it,” but I also know that when I don’t quite get something, there is a case to be answered. Exhibit number one would be … Continue reading Is Second-Party Data Even A Thing? →

Turning objective data into creative marketing

Data Management

A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement. Allen Martinez on May 15, 2019 at 1:31 pm Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words … Continue reading Turning objective data into creative marketing →

Professional Catalog Translation Make Your Products Stand Out

Data Management

Professional Catalog Translation Make Your Products Stand Out Economies and businesses from different parts of the globe are driven by the products and services. It is crucial that information about the services and products can reach the target audience. Target audience must understand these products and services and determine how this will benefit them. Understanding … Continue reading Professional Catalog Translation Make Your Products Stand Out →

The Easiest Way To Find Contacts and Enrich Your Data

Data Management

Matt Benati — March 19, 2019 — March 19, 2019 “It’s called ‘business-to-business’, not ‘business-to-lead,’” is one of my favorite lines from Engagio’s very own Clear and Complete Guide to Account-Based Marketing. It rings true for any B2B organization that practices Account Based Marketing — especially at the beginning of the journey when shifting from … Continue reading The Easiest Way To Find Contacts and Enrich Your Data →

Confirm the integrity of your data

Data Management

Work with partners who can help you build an early warning system for any data issues that arise because your investment is at stake. Rex Briggs on March 5, 2019 Never before has there been a greater need for a reliable, holistic marketing measurement tool. In a world of fractured media and consumer interest, … Continue reading Confirm the integrity of your data →

The in-housing trend is all about data

Data Management

In 2019, we’ll see more brands increasingly turn to digital ad agencies and tech consultants nimble enough to act as an extension to their internal teams. Clint Tasset on February 6, 2019 As the advertising industry evolves, and brands look to have more ownership of their data and measurement, big media holding companies have struggled … Continue reading The in-housing trend is all about data →

Data ownership is shifting so enterprises are stepping up their tech game

Data Management

Prepare for a significantly intensified focus on data quality, governance, analysis and risk management in 2019. Julian Baring on December 19, 2018 For years, companies have been collecting data almost without any strategy in place. While the amount of data continues to grow, the General Data Protection Regulation (GDPR) discussions have also developed around topics … Continue reading Data ownership is shifting so enterprises are stepping up their tech game →

How to vaccinate your data from potential exposure

Data Management

Brands should take preventative measures to protect their businesses from costly mistakes and survive in a highly competitive industry. Adam Corey on December 11, 2018 Just as our bodies need a balanced diet, exercise and regular check-ups to stay in optimum condition, data needs routine maintenance, too. Yet, more than 50 percent of companies … Continue reading How to vaccinate your data from potential exposure →

Using data responsibly doesn’t have to weaken marketing strategies

Data Management

In today’s diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and challenges. Gladys Kong on November 23, 2018 Data privacy is, as it should be, high on the minds of tech companies and the public at large. Unfortunately, much of the discussion of late has centered … Continue reading Using data responsibly doesn’t have to weaken marketing strategies →