Category Archives: Data Analytics

4 Reasons Your Small Business Needs Advanced Data Analytics

Rahis Saifi — February 14, 2017 Follow @57rahis— February 14, 2017 In today’s world, data is a very potent force. Data analytics is the act of extracting actionable information, trends and patterns from (big) data. There used to be a time when people were ignorant about of keeping record of small business details, but today … Continue reading 4 Reasons Your Small Business Needs Advanced Data Analytics →

How To Determine The Best Data For Return On Spend

Data Analytics

by Laurie Sullivan, Staff Writer @lauriesullivan, December 9, 2016 With a flood of data sources available, search marketers need to understand the types of metrics required to run successful campaigns. Not all do, according to a discussion Thursday at the MediaPost Search Insider Summit in Deer Valley, Utah. The group of experts from UPMC … Continue reading How To Determine The Best Data For Return On Spend →

Audience-Based Buying, Selling, And Targeting Requires Advanced Data

Data Analytics

by Tobi Elkin, Staff Writer @tobielkin, August 5, 2016 There’s a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences, and audiences are considerably more complex than merely accounting for demographics and age. Audiences are comprised of people — and people have specific interests and passions, behaviors and … Continue reading Audience-Based Buying, Selling, And Targeting Requires Advanced Data →

Walking the Tightrope Between Insight and Data Privacy

Data Analytics

by Zuzanna Pasierbinska-Wilson June 1, 2016 Follow @fattypontoonskiJune 1, 2016 Today, digital identity is so much more than just your username and password. It combines data on who we are, our history, our interests and our preferences. Put all of these attributes together and a remarkably accurate and traceable picture appears of how we live, … Continue reading Walking the Tightrope Between Insight and Data Privacy →

Are You a Data-Driven Leader?

Data Analytics

by Andrew Gori March 5, 2016 Follow @agoriMarch 5, 2016 Many companies, even in this increasingly data-driven marketplace, still unfortunately succumb from time to time to what we call the “HiPPO Syndrome” (Highest Paid Person’s Opinion), allowing decisions to be made according to highest ranking stakeholder’s experience rather than the data. So we have to … Continue reading Are You a Data-Driven Leader? →

Human Algorithm in Data Driven Hiring

Data Analytics

by Sunil Bagai January 11, 2016 Follow @ZenithtalentJanuary 11, 2016 Relationships: The Human Algorithm in Data-Driven Hiring Although technology may reign as king in the modern economy, the wheels of commerce can’t turn without savvy professionals to design, deploy, administer and maintain the machine. Interestingly, however, our growing reliance on automation and the push to … Continue reading Human Algorithm in Data Driven Hiring →

How To Effectively Transfer Knowledge Between Baby Boomers And Millennials

Data Analytics

Alison NapolitanoNovember 3, 2015 With the anticipated Baby Boomer brain drain that companies are due to face in the near future, many managers are looking for solutions to bridge the growing knowledge gap that the impending mass exodus of Baby Boomers will create. Fortunately, there are strategic steps you can take now to prepare for … Continue reading How To Effectively Transfer Knowledge Between Baby Boomers And Millennials →

9 Ways to Leverage the Data You Collect from Your Fans

Data Analytics

Jim BelosicOctober 31, 2015 Unless you’re a large brand that everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for followers to interact with their favorite brands. After all, who doesn’t love winning a contest? I … Continue reading 9 Ways to Leverage the Data You Collect from Your Fans →

Google: Data Show Users Hate App-Promotion Interstitials

Data Analytics

Almost 70 percent who encountered one abandoned the visit completely. Greg Sterling on July 23, 2015 Very often smartphone users click a link to a mobile Web page and are confronted by a interstitial promotion asking them to download the publisher’s app. Users generally hate these takeovers, and they do almost nothing for the brand … Continue reading Google: Data Show Users Hate App-Promotion Interstitials →

Infusion Of Data Into Experiences Across Screens, Whew!

Data Analytics

Laurie Sullivan @lauriesullivan, (July 22, 2015) As the moderator during the opening panel at OMMA LA on Tuesday, Arthur Chan, EVP, Digital Marketing, Palisades MediaGroup, asked panelists what are some of the things you want to see from technology, are you looking forward to in the future? Here’s what they said. Jason Gaboriau, EVP, Executive Creative Director, Doner LA: … Continue reading Infusion Of Data Into Experiences Across Screens, Whew! →